You might remember that last year the church advertised on billboards across the metro area with the message "Would Jesus Discriminate?" Faith in America supplemented the billboards with some thought provoking newspaper ads. Comparing polling data taken before and after the blitz revealed that there was a 10% positive change in the attitudes of people who attended church twice or more a week.
This year, the two orgs are focusing primarily on billboards, but the design quality has shot up quite a few notches. These ads are smart, biblical, and positive. The point is to show the Christian middle and right that they don't have a lock on biblical interpretation. I'm sure the fundamentalists will be foaming at the mouth!
The twenty billboards will be spread across Indy and will feature five different designs. All the ads feature the website URL, a short message and a biblical citation. The church will also be selling t-shirts and bumperstickers.
Someone be sure to take a picture of the first billboard you see around town. If someone sends it in, I'll post it. What's your favorite slogan? Mine is pictured in the post...