How much is the phrase "nappy headed hos" worth? Well, if you are well-known racist shock jock Don Imus, its worth $20,000,000.
That's how much The Drudge Report is saying that Imus will recieve in a settlement with CBS after the company fired him for making derogatory comments about the Rutgers University women's basketball team on his radio and television shows. Check out the video clip below for a reminder of what Imus said.
Not only will Imus get millions of dollars, he is also expected to sign a new contract for a new radio program. Among the rumored suitors is Sirius Satellite Radio.
A Sirius spokesman declined comment on Tuesday, but CEO Mel Karmazin, a former top executive at CBS, told Fox News Channel last week: "The fact that he had been fired wouldn't stop me from having Don work for me again. He makes you a lot of money."
Despite the negative publicity, Imus is capable of generating tens of millions of dollars in advertising revenue a year through high ratings, experts say.
I wish that I could say that I'm surprised that Imus will sometime soon sign a new multi-million dollar contract, but I'm not. There's serious money to be made from Imus' brand of racist, sexist and homophobic bigotry and the corporate media can't seem to quit him.