As part of my job, I keep an eye on the conservative "family" groups out there. They spew a lot of hate, especially via emails intended for their members eyes only. These folks have A LOT of money. Anybody who works at a nonprofit or has any other experience with email campaigns knows that sending action alerts to thousands of people ain't cheap. And these groups send action alerts like it's going out of style. (Newsflash: Unless you're a rabid right-winger, it pretty much is out of style. Most people don't like when their inbox fills up. Then again, if you think not answering one of these calls-to-action might result in your eternal damnation, well, you get my drift...)
I have to say, as of this week, the American Family Association is my favorite of the groups I "keep in touch with." All of the conservative "family" groups' emails are hilarious. All of them, let me go on record as saying, seem to be written by gay men. Embracing the stereotypes as tightly as I can for a moment, the language of these emails is much too pithy, much too sassy, and much too word-smithy not to be. But that shouldn't come as a BIG surprise, now should it?
Let me share the most recent alert in all its ridiculous glory:
Straight from the mouth of the American Family Association:
At PetSmart, Christmas doesn't exist
Send an e-mail to PetSmart and ask why they refuse to include Christmas in their promotion, choosing to only use holiday.
At PetSmart, Christmas doesn't exist. It is not to be found anywhere on their Web Site. AFA checked out the local PetSmart store and there was no Christmas there, either.
A search on PetSmart's home page found 252 references to "holiday." It also found 43 references to "Christmas." But, alas, this is very misleading. When you click on "Christmas" you are directed to a page containing the same gifts you get when you search for holiday. Of all the items that pop up when you search for Christmas, not a single one mentions Christmas or is identified as being a Christmas gift.
At PetSmart, everything is "holiday."
Now, I'm going to backpeddle a little here. The American Family Association, in and of itself, might not have a ton of money. I know that others, such as Focus on the Family and the Family Research Council do. I can't say for certain that the AFA does. Which would make it even more ridiculous that they send out action alerts like this one!
I realize that a lot of what's "important" to people is in the eye of the beholder, so to speak. But I have to say, when my organization sends out action alerts to support/oppose a major bill that directly impacts the lives of LGBTQ families, or when we ask our members to oppose the discriminatory actions of an adoption company online, it feels a little more substantive than this.
Then again, it's not really a matter of who's issue is more legit, is it? It's a matter of who's going to win. I have my thoughts on that one, as you might guess from my chosen field. If you feel that the anti-holiday, anti-condoms-in-hotel-rooms, anti-companies-that-support-their-employees-through-partner-benefits approach is more effective, I'm all ears...