One of the most powerful HIV prevention PSA's around. Damn shame it'll never see the light of day in the US.
Warning: NSFW - If you can't see it at work, wait until home. You've truly got to see this.
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4 Comments
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And this is being released in broadcast TV in already? If so, color me impressed.
However, to be fair, not even a heterosexual version of that ad would make it in the U.S.. It is rather explicit. In Europe ads like these make it because Europeans function inversely. They are more accepting of sexuality in the media than violence (they sometimes even get censor-happy to a degree with violent scenes, namely in videogames and the sort).
The PSA is also considerably long, unlikely to survive a zapper's urge to change channels in the meantime.
Lucrece | December 4, 2007 3:11 PM
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*in Italy
Lucrece | December 4, 2007 3:11 PM
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I don't think that this video was made with the intention of it being shown on television. Its being spread virally.
I do think that this is kind of thing that would be more effective than pretty much all of what we see in the U.S.
Michael Crawford | December 4, 2007 3:41 PM
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Forgive my pessimism, but I disagree. Our youth knows all the arguments already. They. Just. Don't. Care.
Although, you may be right. Maybe those hunks subliminally give young viewers a positive association with condoms, who knows.
Lucrece | December 4, 2007 3:51 PM
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