Now that the Presidential circus has come to Indiana, my inbox is flooded with press releases and tidbits from both campaigns. I have to say - Obama's folks are much better. They send more actual press releases while Clinton's folks send invitations to daily conference calls. Obama's people check in regularly. Clinton's just added me to the "Hey! We're having a conference call!" list, but have never done any real outreach outside of that one guest post.

But as these releases - presidential, gubernatorial and legislative - start to pile up, more and more of them are just endorsements. Former politician X and current politician Y are both supporting Candidate A. Rock Star and former Hair Club for Men president Z, however, prefers Candidate B. I've seen endorsements just this week from everything former and current Congressmen to mayors and prosecuting attorneys from hamlets so small they make Mayberry look like Tokyo.

I mean, does anyone really care if the mayor of Clinton, Indiana endorses Barack? Other than humor value, of course, which the Obama folks seem to have skipped over in their list of small town administrators. So do these endorsements even matter to voters or are they feel-good exercises in brand building?