The Greater Fort Lauderdale Convention & Visitors Bureau is launching a pink campaign into the British market aimed at bringing in gay travelers. This PR launch comes in conjunction with Zoom Airlines beginning a new direct route from London to Fort Lauderdale twice weekly.

This push comes after Fort Lauderdale got a major black-eye from the extended battle between Mayor Jim Naugle and the LGBT community. After many bigoted tirades from Naugle about the gay community (including that they were predators, disease carriers, and chemically imbalanced, among other ridiculous things...), it seemed to many that Fort Lauderdale might fall off the list of top LGBT tourist destinations. There were calls for boycotts across the blogosphere and in major LGBT newspapers. The fight against Naugle gained international attention, with coverage in gay media across the globe, which only further tarnished Fort Lauderdale's reputation.

Some tourism industry watchers blame Naugle as part of the reason there has been a drop in tourism in South Florida. The Visitors Bureau has been working furiously to stop any major fall-out, launching campaigns in major LGBT magazines around the country and now starting this international push. But will it be enough?

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Further compounding South Florida's problems have been several highly publicized hate crimes, including the murder of 17 yr old Simmie Williams Jr and the gay-bashing of a couple in a popular tourist spot. Florida has also been the focus of national coverage because of the anti-gay marriage amendment coming up for a vote in November, which would not only outlaw gay marriage but also take away domestic partnerships.

Florida's gay community has been rallying and fighting back, which many hope will show the strength of the community. The South Florida LGBT community has been active in not only holding protests against Naugle and the recent hate crimes, but has been putting forward a record number of out candidates for every level of office as well. The Florida GLBT Democratic Caucus has been flexing its muscle across the state as well.

It is estimated that LGBT tourism brings in over $1.2 billion dollars a year to the region. It's not hard to see why many in South Florida are counting down the days until Naugle leaves office.

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