Ed Team

How to make your political campaign ad look like a Benetton commercial

Filed By Ed Team | April 03, 2008 12:01 PM | comments

Filed in: Quote of the Day
Tags: Alice Walker, Benetton, Indiana, political campaigns

Having studied over 1,000 campaign photos since 1994, I am now able to offer prospective candidates "the formula" to use to achieve maximum "diversity appreciation." It is:

(1) African-American man (young Buppie in glasses); (1) Latino man (middle-aged in plaid shirt); (1) senior-aged white man (NOT angry, but visibly concerned about social security); (1) college-aged Asian female; (1) 20-something female of uncertain Middle Eastern descent (preferrably Indian, NO head covering); (1) "suggestably" metro 30+ male of mixed and indecipherable ethnicity; (1) man in wheelchair of same race as candidate BUT younger than the candidate; and (1) Aleut (Alaska only).*

(* - If you have a district that is 30+ % African-American, add older African-American woman in business suit with natural hair. For guide, see Alice Walker).

Follow this formula, and you're on your way to appearing inclusive. An even better idea, though, is having a campaign that actually IS inclusive.

-- Indiana blogger IPOPA on how to make your political campaign ad look like a Benetton commercial.


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