A new study shows what we all know here on the Project- we are more connected to online blogs, news, and technology.
The study shows gay and lesbian adults are more active within blog channels than heterosexuals and more receptive to blog advertising:
According to a recent national survey conducted by Harris Interactive®, gay and lesbian adults online are reading more blogs than their heterosexual counterparts. When asked, just over half of the gay and lesbian respondents reported reading some type of blog, compared to 36 percent of heterosexual adults.
Also, half of gay and lesbian adults say they have sent instant messages (IMs) in the last month, compared to just one third of heterosexual adults.
It really should be no surprise that the LGBT community is on top (so to speak) of all the latest technology and trends. Our community is also on the forefront of social networking (myspace, facebook, Glee, etc) and harnessing its power to further our causes.
In fact, the web has become a place for many in our community to come together, especially those who live in non-urban areas. LGBT support groups, virtual GSA's, and online activism sites are changing the face of how our community communicates, organizes, and creates change.
So keep reading, Projectors! Nothing like finally being in the majority on something...
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6 Comments
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I guess that trans people don't count . . . once again. We don't have money, we don't read blogs and we are not receptive to blog advertisement. Actually, I like that last one. Of course, most of us don't have money, except what is used to survive. So, I guess I see why we don't count in this survey. Never mind.
MonicaHelms | May 10, 2008 11:07 AM
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Ugh, Monica. Sometimes it's not all about the trans.
I took the damn survey. It didn't ask if you were trans, no. It asked about your sexual orientation - FIRST THING.
"Do you consider yourself: heterosexual, homosexual or bisexual?"
No where is there a place for "Do you consider yourself trans?" Gender had nothing to do with the study. There are gay trans people and straight trans people. The gay ones were more than welcome in the story. Straight ones weren't - but neither were non-trans straight people. After all, the study was about sexual orientation.
The area where you could have a fight to pick with Harris is that they never even offer an "other" category when choosing "Gender." Every survey only offers Male or Female. That's not just this survey - but every single one.
Bil Browning | May 10, 2008 11:37 AM
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Bil, chill. I was just having a little fun. I wasn't taking it serious. The last sentence should have been a give away. Sorry.
MonicaHelms | May 10, 2008 12:23 PM
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I apologize, Monica. Irritating morning. I could have just started out that comment at "I took the survey," eh? Sorry too. :)
Bil Browning | May 10, 2008 12:34 PM
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I still love you.
MonicaHelms | May 10, 2008 12:39 PM
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What is amazing to me is how frequently companies have to be drug along to realize the importance of the GLBT market. Four years ago I was doing some consulting with a company on creating a Gay product line that was going to begin in California and work it's way national.
They refused to believe that Gay people will buy upscale products. In frustration I went to a newsstand in LA and bought a copy of "Advocate" which I took back to them saying: "If you notice Porsche, Volvo, Chrysler, Blackberry, XXXSwiss watch, and XXXvacations are marketing to this customer in this issue alone. Every one of them have prominent websites in their ads. They decided they could not afford to sell to us, so I put on my Seiko, got into my Toyota and went home.
Robert Ganshorn | May 11, 2008 7:43 AM
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