I know some people get upset by liquor companies targeting our community, but I have a bit of a different view (and not just because I like their product). Liquor companies were some of the first to advertise with gay community, giving money to our publications and events when no one else would. Now we see just about every type of business focusing on our community, but that wasn't always the case.

Babycakes, I'm one of "those people" who's going to have to disagree with you. While I don't think a rainbow bottle is going to encourage more people to drink, I do think that these companies need to take more responsibility for the addiction that they contribute to with their product. It's a sad statement that increased LGBTQ visibility has been funded by alcohol companies. Of course, I also think it's a pretty sad statement that we affirm our identities at Pride events with gratuitous commercialism. But that's probably because I'm one of those radical, anti-capitalist, dirty hippies.

However, more rainbows = good times. I think we can all agree on that.

There's a reason why liquor companies ♥ the gays. They make $.

They were the first to start advertising because we were a large part of their market. While no other businesses would have us, there was always someone to serve up the hooch and make a buck or a million.

Waymon, just got one question: is it really possible to tell vodkas apart by taste? I wouldn't know, I prefer Irish or Scotch whiskey, or dark estate rums.

I watched a taste test once (as designated driver), with avowed vodka aficionados, who swore they could tell the difference on tasting. I observed that they couldn't tell Everclear, diluted to 90 proof with tap water, from Absolut, Stolichnaya, Finlandia, Popov, Grey Goose, and Smirnoff. Of course, after the test, they didn't know their names, sexes, or the English Language anymore, either.

Must admit I like the rainbow packaging. I recognize alcoholism is a problem among GLBT people (one topic in which the T definitely belongs with the greater community), but the choice of whether or not to imbibe is one's own.

And now, you can be pridefully Absolutly over served.

My questions, because we get charged so much for anything gay, is this vodka being sold at regular retail price at your local ABC liquor, or is it considered to be something they can charge more for because it contributes to Gay charity or my upcoming liver transplant?

Will this be sold or given to legislators in Tallahassee with the instructions to drink it or sit on it?

Polar, set up the still, we are going to get in to the "corn squeezing" business.

Polar- I don't "taste" the difference in vodka as much as feel the "bite". Some go down smoother than others and mix better than others. That's the big difference to me.

And RG, I'm pretty sure the pricing is the same for the "Pride" bottle as other bottles, but I do like the idea of you and Polar setting up a moonshine buisness... I'll be the taste-tester. See? I do lots of things to help the community... :)