I think I have died and gone to big gay heaven. Two of my favorite things are coming together just in time for Pride Month: being gay... and vodka.
Absolute Vodka is launching a new bottle called "Absolute Colors" to coincide with the 30 year anniversary of the creation of the rainbow flag as a symbol of the LGBT community. Gilbert Baker, the inventor of the rainbow flag, is helping with the roll-out.
See an interview with him about the history of the rainbow flag after the jump...
I know some people get upset by liquor companies targeting our community, but I have a bit of a different view (and not just because I like their product). Liquor companies were some of the first to advertise with gay community, giving money to our publications and events when no one else would. Now we see just about every type of business focusing on our community, but that wasn't always the case.
Of course I don't want to do anything to increase substance abuse of any kind in our community, but I don't particularly think that this rainbow bottle does that. I find it to be a cute and quirky way for a company to recognize our community. I also like the idea of the rainbow flag creator talking about our history and having a platform on which to do it.
Heck, I say the more rainbows on a store shelf, the better.