Snicker's Super Bowl ad with the two mechanics sharing a kiss and then beating the hell out of each other was enough to diminish my enjoyment of the popular candy bar. This latest ad though, has thoroughly convinced me to never buy another Snickers again.
Joe.My.God. picked up an excellent open letter to the advertising agency in charge of both spots, but I'd like to throw in my own message to the candy maker: Get some nuts, apologize, and make one hell of a large donation to the Matthew Shepard Foundation. Shooting at gay people isn't funny - it's a hate crime.