Waymon Hudson

Ellen will be the new face of CoverGirl

Filed By Waymon Hudson | September 21, 2008 11:00 AM | comments

Filed in: Entertainment, Entertainment, Marriage Equality, Media, The Movement
Tags: CoverGirl, Ellen DeGeneres, John McCain, marriage equality, Portia de Rossi, Prop 8, Sally Kern

Ellen DeGeneres confirmed on her daytime talk show that she will be the new face of CoverGirl Cosmetics starting in January:

ellencovergirl.jpg

You know how I always like to share what's going on in my life with you all, and I was going to give you some news, and unfortunately rumors started circulating all over the internet. I am here to set the record straight right now. I am not pregnant. It just turned out to be a bump. I went and had it checked out. ... That's not the news. I am the new face of CoverGirl.

DeGeneres will be the first out celebrity to be the face of the CoverGirl. DeGeneres has been making waves and breaking down barriers for some time now. More Ellen love after the jump.

EllenW.pngEllen has also used her fame on her incredibly popular show to bring LGBT issues to the masses. She put out a powerful message about the murder of openly gay 15 year old Lawrence King and the cultural attitudes that made the teenager killer think it was okay to shoot Lawrence. She took on gun-toting homobigot Sally Kern.

Ellen also took McCain to task on his stance on marriage equality and brought it up to Laura and Jenna Bush as well. She has talked openly and honestly about her marriage to Portia de Rossi, even sharing her wedding photos and video on her show.

There has been some debate on whether Ellen's visibility on LGBT issues is enough. In Karen Ocamb's blog about Prop 8 funding yesterday, the fact that DeGeneres has not given money to help defeat the proposition was brought up by some. The lack of her financial support to No on 8 PACs was made even more evident by the news that Ellen and new wife de Rossi are throwing a fundraiser event for Prop 2, an animal rights bill.

I actually think that DeGeneres has given a lot to the fight against Prop 8 and other anti-LGBT initiatives with her outspokenness. I would love to see her write a check or throw a fundraiser, but if I had to choose, I would hope she continues to change hearts and minds with her public star power.

All in all, it is great to see her continue to not only succeed while being so out and vocal, but also do it with such grace, class, and humor. She is doing what many of us cannot- taking the fight for LGBT rights into people's living rooms every day.

Kudos, Ellen!


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Robert Ganshorn Robert Ganshorn | September 21, 2008 11:32 AM

Didn't she also dance down the street for the American Express card several years ago? Considering her career took a one year nosedive after she came out she is truly the comeback kid.

You are correct! In fact, she is still the spokesperson for American Express.

This confuses me. Ellen isn't what I would call a femme, even though she's not stone butch, either. What an interesting choice for Cover Girl. My Women's Studies brain is on overload right now!

This is great news ... but many of these big companies have multiple celebrity spokespeople (AmEx does, for sure!) and I hope it doesn't mean that CoverGirl has dropped Queen Latifah ... I thought it was very healthy for American women to see a cosmetics spokeswoman who doesn't disappear when she turns sideways ... and a hip-hop artist in addition to that!

I agree, AJ. I would love to see Latifah and Ellen in an ad together!

Don't I recall that Queen Latifah is also family?

Now, if CG would only hire Isis.......

Michael Crawford Michael Crawford | September 21, 2008 3:19 PM

Easy, breezy, beautiful lesbian Cover Girl!

Cover Girl is one of the few cosmetic companies to feature a range of celebrity spokespeople. It is good to see that they are expanding the images the present and helping to show the true diversity of America.

I think the celebrity spokesperson is a year-long gig, A.J. Latifah's reign is over. Long live Ellen.

Or something like that.

Either way, we get two lesbians in a row. Now I'm gonna run out for some Maybelline! Er, Covergirl.

Whatever.

aw... I am glad for Ellen, but sorry to hear Queen Latifah was nudged aside. Well, at least Cover Girl markets "The Queen Collection" of cosmetics, which carries her endorsement.
http://www.covergirl.com/products/collections/queen/

It's interesting that people who never cared if Ellen gave money to help fight LGBT homelessness or to fight AIDS are suddenly up in arms over whether or not she's giving to fight prop 8.