It seems that some folks out there are still confused about blog ranking websites and how they work or even what their usefulness are. I don't know why people talk about things they don't really understand or make statements they've clearly just picked out of their asses, but I guess the right to be wrong and sound stupid is what freedom of speech is all about, right?
But I digress...
There are a few website and blog rankings that matter in the real world. The rest, are simply bullshit rankings or they just don't matter. Alexa, Google Page Rank, Technorati, and Quancast are four very important rankings.
While the accuracy or usefulness of the rankings these sites give have been questioned (aside from Quantcast, which actually does a good job of removing bias from their results) major advertisers and online marketing agencies use these four as guides to gauge how effective their ad buys will be.
After the jump, I'll take a look at the blog rankings that matter and parse what that really means.
One big misconception laid out elsewhere has been that you can purchase tools to game these rankings. There are services (not products) out there that will indeed game your Google rank or your Technorati rank in the short term, but these shenanigans are detectable and usually ends up getting all ranking points pulled from the offending site. Repeat or egregious offenders get banned from legitimate ranking systems when caught.
In other words, cheating just isn't worth it.
Now, there are free tools provided by these services that help them give more accurate rankings for your traffic. Alexa, Google, Technorati, and Quantcast all provide code you can embed in your site to help these services better gather data on your traffic and provide a more accurate ranking of that traffic as compared to other sites.
It happens that we use all of these free tools on Bilerico to collect data on how much traffic we're getting and how that compares to other sites out there. This is not gaming the system, it's the way the system works. In fact, it makes our rankings far more accurate than those who don't use them because our traffic is directly measured rather than estimated.
Folks, the rankings that matter are the rankings that get you paid. These four get you paid. Blognet News is not much more than a content aggregator. Their ranking formulas are secret and not a single ad agency uses their rankings for anything. The fact that their rankings vary so wildly from week to week says they don't have a realistic ranking system rather than a "what's hot at the moment" type ranking system.
So lets look at the top 3 sites, as ranked by the only legitimate service quoted when Advance Indiana did their search - Alexa.
Bilerico - www.bilerico.com
Kenn Gividen's blog - endiana.blogspot.com
Advance Indiana - advanceindiana.blogspot.com
Lower numbers are better, with the exception of Google, where a higher page rank is better. These results were accurate as of 9/28/2008 10:00PM EDT.
* Technorati doesn't list advanceindiana.blogspot.com, the preferred URL, for AI so this is the rank for advanceindiana.com. Technorati listed 543 blog reactions (links back from other blogs) for advanceindiana.blogspot.com, which compares to 4,401 for bilerico and 54 for endiana.blogspot.com.
What does this all mean? Well, it means that, in general, bilerico gets more traffic, more search engine results, and more link backs from other blogs than any other blog in Indiana on a consistent basis. We worked really hard to make that happen and we're proud of the fact that we've done it without cheating and without buying our way in.
Hard work, good content, and making friends with your fellow bloggers is what makes these rankings go up. You can't maintain rankings or continue to increase those rankings, as we have at bilerico for the past year, if you're somehow gaming the system.
Thanks for reading.