It is part of a new $350,000 ad campaign they just announced (with more funding promised to come later). Much more after the jump, including how they are using Martin Luther King Jr. in their ad campaign.
Yes2Marriage is also using Dr. Martin Luther King Jr. in their ad campaign to try and fool voters about the true ramifications of Amendment 2. In a radio spot and in robobcalls around the state, Alveda King, who makes sure to identify herself at the beginning of the ad as the niece of Dr. Martin Luther King Jr., states that the amendment does not allow discrimination or deprive anyone of rights:
Everyone's civil rights are safe; don't be misled by dishonest ads about benefits. Protecting marriage between one man and one woman simply protects our children and grandchildren.