Nina Smith

Recession Woes Helping Gay Men Place a Higher Value on Love?

Filed By Nina Smith | January 28, 2009 5:30 PM | comments

Filed in: Living, Marriage Equality
Tags: finance industry, gay men, money, relationships

The mypartner-150x150.jpggay dating service myPartner.com issued this press release today:

As the nation's economic news worsens, and Valentine's Day approaches, many gay men in America are re-assessing the value of true love in their lives.

"We've been hearing from our clients across the country that the recession has helped them re-prioritize," said Patrick Perrine, a professional private matchmaker for gay men, and the founder and CEO of the gay dating service myPartner. "Suddenly it's clearer to everyone that material things can be temporary, but finding the love of your life is priceless."

This will be the first Valentine's Day since the passage of Proposition 8 in California last November. Many expect the lesbian, gay, bisexual and transgender (LGBT) community to be more attuned to the ideas of love and marriage for that reason, and more inclined to view Valentine's Day as both a personal, as well as a political, milestone.

Of course, this "research" is followed up by an offer for new members to join between Feb 1st and Valentine's Day (Feb 14, 2009) and receive a free three-month Premium Membership (regularly $89.95 - coupon code LW4NM "Love Waits For No Man") as a way to encourage gay men everywhere to find love.

Marketing ploy? Or do you really think the recession is helping gay men place a higher value on love? We know that booze sales are up because the economy is down. Are gays buying up love too?

Photo credit: myPartner.com.


Recent Entries Filed under Living:

Leave a comment

We want to know your opinion on this issue! While arguing about an opinion or idea is encouraged, personal attacks will not be tolerated. Please be respectful of others.

The editorial team will delete a comment that is off-topic, abusive, exceptionally incoherent, includes a slur or is soliciting and/or advertising. Repeated violations of the policy will result in revocation of your user account. Please keep in mind that this is our online home; ill-mannered house guests will be shown the door.


Total marketing ploy, of course. Plus the implication is that gay men are placing a higher value on love NOW, whereas we were all just shallow Manhunt sluts when the economy was better.

I'd even bet that hookup sites are getting more traffic now that economic gloom is setting in, just like booze sales going up.

Besides, there's nothing wrong with being a shallow Manhunt slut. Down with bourgeois normativity!

(Yes, it's the end of the work day and I'm getting a bit silly...)

Reading too much into things. Some people have epiphanies, others do not.

I do find it reasonable that people would grow closer in times of crisis.

Mike: Seeking carnal comfort in others appears to be as much of a trend as seeking love! Everyone just wants to feel better in a depressed economy.

I guess I am a manhunt slut. However, I do believe in romance, cuddling, hugging, kissing, holding hands and showing affection to another man I care about. The recession has nothing to do with that. Perhaps I should find another dating online service that emphasizes these. I gotta believe there are nice, compassionate guys like me looking for more than a typical "one and done" hookup. write me seanmagic1964@yahoo.com

I wish people were becoming less materialistic! But I doubt it.