I had the opportunity to talk to Sue Hoffman, president of Indigo 501 Creative, about an exciting new project she's been working on - the ePride Guide.
The ePride Guide is a website and accompanying iPhone app that will allow users to access ratings on the LGBT-friendly businesses in a specific location and/or category. Ratings are pretty simple using a red, yellow, green stoplight-style system so you can see at a glance how LGBT-friendly the business has been rated.
Ratings will come from national databases or will be provided by an LGBT equality organization in the particular state. Users also can leave feedback on a listing to discuss their experience with the business or to debate a rating.
Clickety the photo to embiggen...
The iPhone app will be location aware and will cost $1.99 in the iPhone App Store. The iPhone app is expected to be available March 15th. There is no charge to use the website.
How it Works
Statewide LGBT equality groups pay a $2500 setup fee and a recurring $50 per month fee to participate and in return get a co-branded version of the ePride Guide website and ePride Guide takes care of all the techy stuff for the website, nationwide database, and iPhone application.
Each participating equality organization will maintain their own listings, compile their own data, and decide how to assign ratings.
ePride Guide is waiving the $2500 setup fee for the first 10 organizations to sign up. Get more info at www.eprideguide.com
Considering the relative dearth of queer friendly apps in the iTunes app store, I really hope this takes off. It could be a valuable resource to our community in helping steer our dollars toward businesses that promote equality rather than work against it.