The social media giant Facebook recently rejected an ad for the lesbian flick "And Then Came Lola" for what it's deemed is an inappropriate image. (And, yes, ladies, you can clickety to embiggen the ad.) David at QueerMusings has the scoop:
The reason Facebook gives for rejecting the advert is as follows:
"The image of this ad is either irrelevant or inappropriate. Per sections 3 and 8 of Facebook's Advertising Guidelines, the image on your ad should be relevant and appropriate to the item being advertised. Make sure your image is directly relevant to what you are advertising. Images that are overly explicit, provocative, or that reveal too much skin are not allowed. Images that may either degrade or idealize any health condition or body type are also not allowed. If you choose to submit this ad again, please use an appropriate image that adheres to all of Facebook's Advertising Guidelines."
I get the overly explicit part. I don't go to Facebook to see advertisements for adult oriented sites.
What I don't get is the rest of the response. There's much less skin showing in the movie's picture than the one for the cruise. I don't find it any more provocative than the ad showing a gay couple enjoying themselves on the deck of the cruise ship.
When it comes to the part of an idealized body type, they may have a point. All three women look to be the typical model/actress type of build. It's not any different with the cruise ad. Neither of those men look like me. They have a pretty idealized body type.
Everything they said in their rejection is something I see everyday. I'm hoping that Facebook made an honest mistake, but I don't think they did.
What do you think, Projectors? Too explicit? Too much skin? Over-eager Facebook censor? Or just a mountain out of a molehill? Is Facebook the new Amazon? Or is this a completely different can of worms?