I'll be the first to say that the whole Carrie Prejean marriage drama won't affect legislation all that much. Perez probably didn't convince any one to switch teams, and Prejean seems to be speaking only to people who are already on her side.
But it seems like Miss California knows how to make out like a bandit here. The runner-up in a second-rate Miss America competition would surely have been forgotten faster than the tiara was placed Miss North Carolina's head if it weren't for Prejean and Perez making a mountain out of her answer to his same-sex marriage question. Now she's got an ad deal:
What happens when a young California beauty pageant contestant is asked, "Do you support same-sex marriage?" She is attacked viciously for having the courage to speak up for her truth and her values. But Carrie's courage inspired a whole nation and a whole generation of young people because she chose to risk the Miss USA crown rather than be silent about her deepest moral values. "No Offense" calls gay marriage advocates to account for their unwillingness to debate the real issue: Gay marriage has consequences.
Who's the "dumb bitch" now, Perez?
Ben Smith reports that NOM, famous for their über-spoofable "Gathering Storm" ad, will be spending $1.5 million on the ad with Prejean. Who knows how much of that money Miss California will be pocketing herself.
And I'm sure NOM is happy with the deal as well. One of the problems the anti-gay industry is dealing with is the aging of their constituency and being doomed to irrelevance among the younger generation. They needed someone young, hip, articulate, good-looking, and relevant to counter-act both the leftward/Socialist drifting of the kidz today and the pro same-sex marriage direction of even the GOP's younger talent (like Meghan McCain).
Is there anything kids these days like more than beauty pageants? If there is, I can't think of it.
NOM wins from all this because their donors will think their strategy to reach today's youth is brilliant. They don't actually have to show them any results (one thing I've learned from the nonprofit industry), just that they're putting forth a great effort, and this will definitely work. She's a pretty big pull for a group formed less than two years ago.
Ironically, their ad, which decries how "gay marriage advocates" don't want to "debate the real issue," will effectively turn the focus away from same-sex marriage and the families and relationships it will affect to Perez Hilton's stupidity. I'm sure that irony isn't lost on NOM, but they've got hussel on the mind.