Rockstar energy drink threatens Bilerico Project with lawsuit
Filed by: Bil Browning
June 10, 2009 12:00 PM
UPDATE: Over the course of the last few weeks, Bilerico Project and Change.org have worked closely with Rockstar Energy Drink to take concrete steps on addressing LGBT rights. We are pleased to announce though these discussions a bold agreement was reached between Rockstar and several LGBT rights organizations. This agreement resulted in significant changes to Rockstar Energy Drink's corporate practices to reflect LGBT-friendly policies, and also saw more than $100,000 distributed to four LGBT organizations through a multi-year, systemic gift. More details here. -Bil
In April, guest blogger Michael Jones reported on Rockstar energy drink's connections with well-known homophobic radio host Michael Savage (real name: Michael Weiner). 
About a week ago, Rockstar's lawyers came calling and threatened legal action if we didn't immediately remove the offending post for "factual inaccuracies." The beverage company took issue with two sentences from our guest blogger's post. It claims they are untrue and should cause the post to be removed from the archives.
Rockstar threatened several other bloggers and Facebook users with legal action - including Michael for his crosspost on change.org. The company's legal team also contacted alternet.com, wiqaable.com, gaywired.com, and gaysocialites.com.
Facebook closed the groups Rockstar complained about and, in some cases, deleted the user's account entirely. Change.org and other bloggers have removed their posts to avoid litigation. Our Terms of Service gives us the copyright for the version of Michael's post we published. We have offered Rockstar's lawyers a correction to the post, but we've refused to remove it. The guest post is currently the most popular article on the site.
Details on the company's legal threats and the truth about Rockstar after the jump.
Why Does Rockstar Want to Sue Bilerico Project?
Rockstar's lawyer complained to me that Michael's article contained two inaccurate sentences and that the gist of the article was "Michael Savage is a filthy creep and he has deep connections with Rockstar energy drink." While the attorney made it perfectly clear he agreed Savage was a disgusting pig, it was unfair to the company to link Rockstar with Savage just because Michael Savage's son, Russell Weiner, is the current CEO of RockStar.
The two sentences they specifically disputed are:
It [Rockstar Energy Drink] was co-founded by conservative radio host Michael Savage.
and
Michael Savage is reaping profits from the selling of Rockstar Energy Drink.
According to Rockstar's attorney, Savage only advised his son on the drink and not the company. They dispute that Savage directly profits from sales of the energy drink as well. Michael Savage's Facebook group now contains this disclaimer: "(in no way affiliated with ROCKSTAR* ENERGY DRINK, the world's most POWERFUL energy drink!)"
Who's Rockstar Energy Drinks' Daddy?
When he's not saying that transgender people are "freaks" who are "begging" to be the victims of violence, that lesbians are the equivalent of Nazis who make him "reach" for his "glock" when he sees them (especially if they're butch), that the "homosexual mafia" is "raping" children's minds, that gay men should "get AIDS and die," or advocating the mass murder of Muslim people, Michael Savage is one of "the leading herbalists in the world." Rockstar's website used to tout Savage's skills on their information about the company page.
"I was very fortunate to have been raised by two of the leading herbalists in the world, Dr. and Mrs. Michael Weiner, Ph.D. ... From my earliest walking days, I remember exploring the jungles of the South Pacific on expeditions with my parents. ... My family has taken that spirit and experience - their lifetime journey - and developed the most complete, most unique, most powerful, and most honest energy beverage ever created: RockStar." - CEO Russell Goldencloud Weiner
Savage denied co-founding either the drink or the beverage to the San Francisco Chronicle in May 2009. After San Fran Mayor Gavin Newsom's gubernatorial campaign returned a $25,000 donation by Weiner, Savage told the paper, "I had nothing to do with the founding or creation of Rockstar."
Weiner also says that the old promo copy notwithstanding, there's no connection either. He told the Chronicle that he'd started the company "with $50,000 of my own money. It has nothing to do with my dad. He's not an officer...he's not the founder or the creator."
Russell Weiner shares his father's political views. When introducing Savage at a concert, young Weiner shouted: "Who's heterosexual and proud? [...] If you're not, hopefully you will be soon!" He then referred to Michael Savage as "our leader." The apple doesn't fall far from the tree; together they co-founded the extremely conservative organization, the Paul Revere Society.
If you go to the Rockstar website, the page with CEO Weiner's compliments for the "leading herbalists" is gone. If you try to look at an archived version, you get the following message: "We're sorry, but access to http://web.archive.org/web/20021211144041/ www.rockstar69.com/new/rockstar.html has been blocked by the site owner via robots.txt"
Does Michael Savage Make Money From Rockstar Energy Drinks?
While it's unclear whether he's making royalties off his recipe, Savage doesn't have an official role with the company. He doesn't draw a regular paycheck from the beverage maker.
Savage's wife Janet Weiner, however, brings home what I can only imagine is a hefty paycheck as the company's listed director, treasurer and secretary. She is also listed in Nevada state filings as the director, treasurer and secretary of Michael Savage's entertainment company, Savage Productions. According to the Nevada Secretary of State, both Rockstar Energy Drinks and Savage Productions are registered at the same street address and mailbox. Janet Weiner is the only other listed officer other than CEO Russell Weiner.
Janet herself hasn't been free from controversy, either. She famously yelled with her husband that San Francisco was "this filthy, drug- ridden vermin city."
Does Michael Savage directly profit from the sale of Rockstar energy drinks? His lawyers insist that he doesn't. Does his household profit from the sale of Rockstar energy drinks? Unless his wife is working for free, he and his wife keep separate bank accounts and finances, or she gives her wages to charity, there's income flowing back into the Michael and Janet Weiner household.
Why Threatening Bloggers Is a Bad Idea
When Rockstar's lawyer gave me a jingle, I was polite but firm. I told him under no circumstances would we be willing to remove the post. The Editorial Team had a meeting and, like the New York Times does for corrections, we're willing to put up a correction/update on the post to clarify the two sentences they dispute.
The attorney wasn't happy with that result and accused me of not being apologetic enough. He also said I was holding up a successful resolution of their threat to sue Michael Jones. As I explained to him, we own the copyright to the article now and not Michael Jones. It's our decision and he can't force us to remove the post either. Holding him hostage for our decision is not only cowardly, but won't fly legally.
Instead they've ticked me off enough that I'm willing to detail what they've done to Bilerico Project and other bloggers and Facebook users. I'm not the only one telling the tale either.
The Wikipedia entries for both Michael Savage and Rockstar Energy Drink have now been updated to include the story of Rockstar vs Internet. One goes so far as to suggest that the unintended consequences of Rockstar's intimidation tactic will be the Streisand Effect - the more you try to suppress something online, the bigger the chance it will go viral as more and more people want to see the forbidden fruit.
To bastardize an old saying about attacking a newspaper reporter, you don't pick a fight with a guy who buys digital ink by the gigabyte.
Instead of doing the right thing - distancing themselves publicly from Savage's statements and highlighting inclusive steps they've taken to ensure their employees and customers aren't discriminated against - they've chosen to go on the attack.
Because now Rockstar has the clarification they wanted from Bilerico Project. I'll update the old post to reflect the updated information with a link to this post. I hope Rockstar is happy with the result.
Share
Like what you read? Subscribe to The Bilerico Project by Email.
Want others to read it too? Use the buttons and links here to share this entry with others. (Move your cursor over a button or link to learn more about it.)
36 Comments
« New Film Explores How Gender Stereotypes and Homophobia Affect All Teens | Home | And the terrorists won »
Bil, I am proud of the way you and the editorial team at TBP are handling this. Keep your chin up.
Christian | June 10, 2009 12:37 PM
Reply to this comment
Wow Bil, you are my hero :)
Donna Pandori | June 10, 2009 12:49 PM
Reply to this comment
Bravo for having the courage to see this through.
While Savage may not directly have his hands in the daily running of Rockstar, I can't help but think that he has some indirect influence on the company. I doubt that his wife doesn't talk about work when she comes home at the end of the day. Also I doubt that their son doesn't talk about work when they have family dinners or gatherings. Surely it's not unreasonable to think that anything Savage says to either of them isn't at least considered.
Even if Savage's hate and bigotry isn't directly tied to the company, there's enough hate and bigotry from his son. Russell's quote of "Who's heterosexual and proud? [...] If you're not, hopefully you will be soon!" is more than enough to keep me from wanting to drink Rockstar.
David | June 10, 2009 12:58 PM
Reply to this comment
Savage always tries to silence his critics through intimidation and threatening to galvanize his goon audience. Thank you for not buckling under to his despicable tactics.
Dale | June 10, 2009 1:17 PM
Reply to this comment
Ths ACLU should help you fight this...this p***k needs a dose of reality.
Davyd | June 10, 2009 1:19 PM
Reply to this comment
Me Thinks they doth protest too much. Like you said if they would have just kept it to themselves it wouldn't become a big deal... and now, it will become a big deal. WTG Bil, I knew I followed you for a reason!
Kathy | June 10, 2009 1:44 PM
Reply to this comment
Not a product I would use, but you can be sure I will make sure I let my friends know about their strong arm tactics. FAIL
Bill Vayens | June 10, 2009 2:52 PM
Reply to this comment
I don't drink that Rockstar crap and now never will ever begin. I will be sure to make sure that anyone and everyone i know does not drink that shit either. Maybe Rockstar will attempt to sue me for not being their obeying drinking herbalist. Keep in mind Hitler was a vegetarian. I would like to thank you for supplying us with a platform to know the truth about familial connections i want no association with. They should just rename the product "Tank Up with Hate"
ewe | June 10, 2009 2:53 PM
Reply to this comment
Wow, there's actually someone in the USA with journalistic integrity? You are the one who rocks, Bil.
divadarya | June 10, 2009 2:57 PM
Reply to this comment
Way to kick ass as editor bil! i'm gonna link this article on my blog and fb.
mixedqueer | June 10, 2009 4:51 PM
Reply to this comment
WHY WOULD A SELF RESPECTING GAY OR LIBERAL PERSON DRINK THIS SHIT?
Jeff | June 10, 2009 5:46 PM
Reply to this comment
I'm actually kinda pissed off that change.org and facebook removed the articles and the groups. Rockstar has nothing and they're bluffing trying to intimidate people into doing what they say, and that's it. I would think that an advocacy group like change.org or an internet behemoth like facebook would understand that and have an easier time standing up to them. Apparently not.
Alex Blaze | June 10, 2009 6:30 PM
Reply to this comment
Good for you for standing your ground. A less scrupulous editor would have immediately yanked the piece.
Yasmin Nair | June 10, 2009 8:27 PM
Reply to this comment
Glaser, Weil, Fink, Jacobs, Howard & Shapiro, LLP
What I really find hilarious about all this, is on LegalZoom.com, co-founded by Robert Sharpiro of law firm of Glaser, Weil, Fink, Jacobs, Howard & Shapiro, LLP, the firm that sent me my C&D letter after getting Mayor Newsom to give back Russell Weiner's $25K....is the following statement: (see below)
"He did so with the help of his father Michael Weiner, who is better known as conservative talk show host Michael Savage. Savage also helps with the drink company along with wife Janet Weiner, who is her son's CFO. Many groups have refused to do business with Weiner and Rock Star because of the connection to Michael Savage. Both on his radio show and on his television program, Savage made comments about homosexuality and transgendered issues that were considered offensive. His views on immigration and civil rights have also caused controversy."
http://www.legalzoom.com/legal-articles/The-Story-behind-Rock-Star.html
Aaron E. Baldwin | June 10, 2009 8:28 PM
Reply to this comment
I didn't buy Rockstar before, I won't buy it ever and I will spread the word.
teddles | June 10, 2009 9:53 PM
Reply to this comment
You nailed it, Bil....
Lynn David | June 10, 2009 10:36 PM
Reply to this comment
i recommend that you save a screenshot of that...
shira | June 10, 2009 11:59 PM
Reply to this comment
I have to thank Rockstar's legal team for pushing this subject - I had previously been a regular drinker of the sugar-free Rockstar, but no more!
I've also joined the Facebook group and posted a link to this on my FaceBook page, and will twitter it in the AM. Which is a ton more than I ever did to advertise Rockstar when I drank it.
Have you pushed this to the major blogs like feministing, Kos, and C&L?
Yo E Rocks! | June 11, 2009 2:06 AM
Reply to this comment
Base upon marriage laws, doesn't Michael Savage inherit something in the event of Janet Weiner's death? This means that Michael Savage would profit, but indirectly from the sale of Rockstar.
Jeffrey | June 11, 2009 4:55 AM
Reply to this comment
I used to drink this poison all the time (one can a day) for at least a year. I started to develop bouts of stomach pains where I would literally be doubled over and incapacitated. I went to the doctor but they could find nothing. This happened at least three times over the course of many months. I finally realized it was the RockStar doing this to me. I stopped drinking that spew cold and I've never had the stomach ailments again.
RockStar is garbage in a can. Not surprising, since the formula was designed by Michael Savage Weiner, who spews garabge onto the airwaves on a daily. The man knows nothing but to create garbage.
RockStar tastes like shit anyway. There are much better (and less poisonous) drinks on the market. Everytime you buy a can of RockStar a Palestinian baby is killed.
abraham | June 11, 2009 10:21 AM
Reply to this comment
As one of the Facebook individuals who was also served with a C&D Letter from Glaser, Weil, Fink, Jacobs, Howard & Shapiro and the person that got San Francisco Mayor Gavin Newsom to give a May 11th $25K donation from Rockstar CEO Russell G. Weiner, I say the following:
FIRST CHARGE: COFOUNDER
"Among the offensive misrepresentations about ROCKSTAR contained in the Group is the baseless statement that Michael Weiner, who is also known as Michael Savage, (“Mr. Savage”) is a co-founder of ROCKSTAR. Russell Weiner, ROCKSTAR's CEO and principal shareholder is the sole founder of ROCKSTAR and Mr. Savage is not and has never been an officer, director, employee or shareholder of ROCKSTAR."
From ROCKSTAR's OWN archived WEBSITE:
"I was very fortunate to have been raised by two of the leading herbalists in the world, Dr. and Mrs. MICHAEL WEINER, Ph.D. ... From my earliest walking days, I remember exploring the jungles of the South Pacific on expeditions WITH MY PARENTS. ... MY FAMILY HAS taken that spirit and experience - their lifetime journey - and DEVELOPED the most complete, most unique, most powerful, and most honest energy beverage ever created: ROCKSTAR." - CEO RUSSELL GOLDENCLOUD WEINER
(Recently disabled by Rockstar, but good thing I took a screen shot of it!)
Los Angeles Business Journal, November 29, 2004, Rebecca Flass - Interview - Bigger gulp: Russ Weiner liked Red Bull, so he launched Rockstar Beverages, a competing drink, and bought a Hollywood party house to promote it.
Q: How did you do come up with the drink?
A: My dad and mom have done consulting for GNC, Twin Lab, Nature's Herbs and Amway, developing products for them throughout the '80s and '90s. I also worked with a flavor company. It took a year-and-a-half and 700 formulas. I would tell them what I wanted it to taste like. I gave them the list of ingredients. And then, I'd tell them what to add in, what to take out, a little, more, let's say, vanilla, a little more raspberry. Lower the guarana, raise the ginseng level. Back and forth, literally, that's why it took so long.
ECOND CHARGE
"Also false and malicious is the statement by "Don't Drink Hate. BOYCOTT ROCKSTAR!" that ROCKSTAR's assets are “commingled” with the assets of Savage Productions, a production company owned and operated by Mr. Savage. This too is false. ROCKSTAR and Savage Productions are independent entities and in no way “commingle” their assets."
In the link below, from the Clark County Nevada Assessor's Office, you will be taken to a document showing Rockstar & Savage Productions co-owned property in Las Vegas together; 75% owned by Rockstar and 25% by Savage Production. This would be an asset that would appear on the books of both firms, and co-owned by both firms.
http://gisgate.co.clark.nv.us/assessor/webimages/default.asp?appID=1&txtdocNum=20071203%3A03853
If a firms employees are their greatest asset, which has been upheld numerous times and numerous legal cases. Then Mrs. Weiner serving as CFO for both Rockstar Energy & Savage Productions, would be a commingling of executive employee assets.
In another example, this individual Drew, claims to be employed as an Office Assistant for Rockstar & Radio Producer/Website News Editor for Savage Productions, for the last 4.5 years in both capacities: http://www.myspace.com/homerdrew
Aaron Baldwin | June 11, 2009 11:09 AM
Reply to this comment
Aaron: Kudos on everything you've found!
Bil: Bravo. I'll be crossposting this to my Facebook account. Rockstar can suck it. My friends all know better than to drink it, since I'd most likely slap it out of their hand if I ever saw it.
Boi Polloi | June 11, 2009 8:52 PM
Reply to this comment
I don't understand the statement in the letter that stating a connection between a father and his son's company is both false and malicious. It may or may not be false, though the information seems to indicate its truth, but how can it be malicious? "Malicious" seems to imply that the father is a person of ill repute. Are these lawyers suggesting that the article is "malicious" because Michael Weiner is a person of ill repute?
Dr. Jillian T. Weiss | June 14, 2009 7:57 AM
Reply to this comment
To all conservatives:
If you walk into a man's yard and his dog bites the shit out of you and you finally get out. Are you going to walk back in there next mo. Knowing that damn dog is going to bite you again? After whata the republicans have done to this country and the world is anyone going to vote for one again. Only that fool that would walk back into that yard with that dog!
:Bruace Jack | June 11, 2009 1:36 PM
Reply to this comment
Way to stand up to the threats! I'm proud of Bilerico Project!
Andrew | June 11, 2009 7:23 PM
Reply to this comment
Anyone listening to Weiner the Weiner knows he is sick and dishonest so why are people surprised to know that he lies about his connection to his sons business?
While you people spread the word about his drink, you might want to let people know that his Paul Revere Society has had its tax-exempt status eliminated by the IRS. That will happen when 60%+ of the donations are used for "fundraising". In other words, the money went into someones pocket
kay | June 11, 2009 11:55 PM
Reply to this comment
The Truth About Rockstar would like to thank the Bilerico Project and Bil Browning for reporting on this matter. Thank you Bil for your bravery!
www.thetruthaboutrockstar.com
Jack Griffin | June 13, 2009 3:49 AM
Reply to this comment
awesome post, Bil! You've got my support : )
FYI I've included this in addition to 20+ other posts/resources/exclusive material in a centralized, time-lined comprehensive collection for anyone who wants to read, write about or share what's going on.
www.rockstarvsinternet.com
Charles Tsai | June 13, 2009 8:52 AM
Reply to this comment
awesome post, Bil! You've got my support : )
FYI I've included this in addition to 20+ other posts/resources/exclusive material in a centralized, time-lined comprehensive collection for anyone who wants to read, write about or share what's going on.
www.rockstarvsinternet.com
Charles Tsai | June 13, 2009 8:53 AM
Reply to this comment
Way to go Bil!
Suck on it Savage!!! We don't drink haterade!
Renee | June 18, 2009 9:10 AM
Reply to this comment
BRAVO! Hang in there!
Mitchell Halberstadt | June 23, 2009 5:42 PM
Reply to this comment
Awesome, Bil!!!
Savage is a sociopath, and dangerous. He's a modern day version of Father Coughlin.
I boycott anything associated with him. That includes advertisers on radio stations that carry him, even if the ads are on other programs.
Radio stations that carry him enable evil. Advertisers that pay money to those radio stations also thus enable evil.
On one show, Savage personally endorsed a company called Vision Computers. Along with Rockstar, I recommend avoiding that company and their products like the plague.
George P | June 25, 2009 9:14 PM
Reply to this comment
OMG, Vision was one of the companies I was considering buying from when I was shopping for my new computer. I had no idea there was a connection to Savage.
Wow, now I'm really glad I found them overpriced, causing me to buy elsewhere. Knowing my PC was personally endorsed by Michael Savage would have taken a bit of the luster out of it, kind of like eating at a restaurant favored by sewer rats.
Rebecca Juro | June 28, 2009 10:41 PM
Reply to this comment
Thanks for standing up to that gross "legal" pressure!
And what the hell does Facebook have to fear, with all their resources, that they just immediately removed those groups? Someone should remove Facebook.
Mattilda Bernstein Sycamore | June 30, 2009 8:55 PM
Reply to this comment
Good morning
did you see this
it just came today
http://gayrights.change.org/blog/view/changeorg_helps_negotiate_agreement_between_rockstar_energy_drink_and_lgbt_rights_organizations
Loulou | July 11, 2009 3:37 AM
Reply to this comment
Thank you. You just made me want to go buy another Rockstar. (Typing this while drinking Rockstar.)
Rockstar Drinker | September 29, 2009 4:00 PM
Reply to this comment