You know that your reputation precedes you when PR companies start sending you links to videos that feature models stripping down to their underwear. That's not a complaint, by the way. That's a request for it to never ever stop.
/baskit/, a men's apparel company that's devoted to underwear (as well as a website full of half-clad men), recently released a promotional video that's been doing the rounds (and by doing the rounds I mean it's been playing on my computer repeatedly). Billed as the first in a series, the clip features a half dozen racially diverse models peeling off their shirts and pants over and over. That's all. And that's why I like it.
There's no full-frontal nudity or ass shots, but it's probably not safe for work anyway. Watch:
Ever since Calvin Klein's men's underwear ads were plastered all over Times Square, in numerous fashion magazines and on television in the 1990s, fashionable men's underwear has taken a shift from being associated predominantly with the gay community and has found its rightful place within the mainstream men's market.
Over the last decade, underwear brands such as /baskit/, Andrew Christian, 2(x)ist and Ginch Gonch have gone just as far as Calvin Klein by appealing to both the gay and straight male sensibilities. By creating mainstream advertisements with a gay undertone, or by first building a foundation within the gay community and then branching out into the mainstream men's market, these companies have seen sales ebb and flow over the last several years....
Since those early days in the 1990s, perhaps fueled by the bold sexuality of Calvin Klein's underwear ads, men have been much more comfortable embracing their sexuality in any way they desire to express it. It was Calvin Klein's initial foray into underwear as "out" wear that catalyzed in younger American men a greater self-awareness of the male form and a newly defined sense of masculinity.