Well, they're right:
Last winter, a sixth grade class at Gustavslund school in Växjö in south central Sweden reported Toys"R"Us to the Reklamombudsmannen (Ro), a self-regulatory agency which polices marketing and advertising communications in Sweden to ensure they are in line with guidelines set out by the International Chamber of Commerce (ICC).
According to the youngsters, the Toys"R"Us Christmas catalogue featured "outdated gender roles because boys and girls were shown playing with different types of toys, whereby the boys were portrayed as active and the girls as passive", according to a statement from Ro.
The group's teacher explained to the local Smålandsposten newspaper that filing the complaint was the culmination of more than two years of "long-term work" by the students on gender roles.
Toys R Us's catalogue is so sexist even the NRCC gets offended when thumbing through it. I know they'll say that boys actually do prefer certain toys and girls actually do prefer others (as if that expectation plays no role in determining what kids end up playing with), but it's no where to the extent implied in that catalogue.
We have a crowd here that didn't always fit neatly into the gender binary as kids: what toys did you play with when you were young? Me, the toy I remember playing with the most was Legos, and I'd make up stories for all the little characters after I built them houses. I don't really know where that falls in the gender spectrum.