This is the most explicitly religious ad I've seen in one of these anti-gay ballot initiatives, and I've seen quite a few from the past few years:
And what about people who don't believe in God? Or, as the ad says it, GOD? What about people who don't think that the Bible is America's foundational legal text? It seems they've completely given up on any mainstream votes and are just focusing on getting their base to the polls in Washington, which isn't really a bad strategy for a cash-strapped campaign.
Not to mention the fact that the ad only talks about marriage, when R-71 in Washington is explicitly not about marriage. It's about a domestic partnership bill. If these people think that the word marriage is so sacred, if they're willing to put something like Prop 8 on the ballot in California that only banned the word "marriage" but kept everything-but-the-m-word civil unions legal, then you'd think they would have the decency to talk about the issue at stake instead of just talking about marriage because they think it riles people up more.
This is 2009, an off-off-year election. Turn out is going to be low in both Washington and Maine, so whoever can get their side to vote is going to win. The most recent polling data in Washington shows the LGBT side of R-71 up 45-42. The difference is nothing when massive voter apathy is taken into account - voter turnout in the last comparable election, 2007, was 24% in Washington. The polling can show everyone even, but with that much self-selection, the results can end up pretty lopsided. Even screening for "likely voters," as Survey USA did, won't give an accurate portrait.
I went to lived in Washington for a few years and voted there in two elections. You all have a wonderful mail-in ballot system, so make sure you're getting your friends who signed up for mail-in ballots to fill them in and mail them. Take it down to the Post Office yourself if you have to. you can still volunteer to help the Approve campaign phone bank. This one is still anyone's win.