The Bilerico Project | Daily experiments in LGBTQ

A new print and television ad campaign by an LGBT org in Sweden has been rejected by two major newspapers already. Below is the rejected print at (the sentence says "love has many faces"):

The editor of one the paper's says it's not because the ad is too sexy, but that "it reproduces a cliché-filled image of lesbian love." Don't ask me how he became the final arbiter over what will advance Sweden's lesbian population's goals.

The television spots are after the jump.

While I don't really get why the newspaper editor would insert his opinion like that, I also don't really see how these ads advance the LGBT org's cause. Then again, I still don't get the Tim Tebow Super Bowl ad and how that's supposed to advance the forced-pregnancy agenda. It's just not a good day for advertising.

Here are the TV spots. Maybe it's a Swedish thing.