GayDaytona, the monthly magazine of the Greater Daytona Beach Business Guild, has reinvented itself as HalifaxBiz, deliberately taking the word "gay" off its front cover.
Gordon Phillips, who edited the local magazine under its old name for more than 10 years, said the Guild's board of directors voted for the makeover to satisfy some of its advertisers. He said some business owners felt the GayDaytona name was costing them business.
Phillips discussed the change at a May 23 meeting of OneDaytona, a gay-lesbian advocacy group.
"This just affects the cover," he said. "When you open up the magazine, you'll see we're just as gay as we've always been."
"Personally, I'm 100 percent opposed to this philosophy, but I understand where these business owners are coming from," he said. "The Daytona gay community is still mostly closeted, and the owners need straight business to survive."
The new look was introduced in the magazine's June issue, which was presented online May 28.
The new cover identifies the magazine only as "Daytona Beach Guild," but inside pages label it Halifaxbiz Magazine. A promotional poster on the cover advertises an upcoming show by Suzanne Westerhoefer and Andre Kelley, but doesn't identify them as gay comedians. However, the cover does tell the reader that inside pages include an article about a "GLBT teen center" and a tourism piece titled "Traveling in our Fabulous Gay World."
The Guild will continue to maintain its gaydaytona.com web site in order to help out-of-town people find out about the gay aspects of Daytona Beach, Phillips said.
Other changes in the 16-page print magazine include a larger 8-by-11-inch format and the introduction of color printing. Greg Neely, owner of the NewAge Touch massage clinic, has replaced Phillips as editor. Phillips said he stepped down because of other business demands on his time, not because of the name change.
The magazine, given away free at several bars, hotels and other businesses, is written and produced by volunteers. After the Orlando-based Watermark newspaper stopped distributing to the Daytona area last year, it became the only local GLBT print publication available in the Daytona area.