Alex Blaze

Commercialization of Pride

Filed By Alex Blaze | June 27, 2010 7:30 AM | comments

Filed in: Quote of the Day
Tags: pride

"Then, in my memory, the parades blur. Clean banners with trademark-tagged graphics. Those hideous blue-and-yellow equal signs. I would see pectoral men dancing on floats and notice they weren't just celebrating, they were promoting. Yay the Splash Bacardi float! Wahoo the Absolut Vodka drag queens! Yippee the Entire DVD Collection of Queer as Folkmarchers!

Perhaps the shift in my feelings about the Gay Pride parade is a state of shock, a reaction to how quickly gayness has evolved as an identity. To think--just 12 years ago I was stamping pink triangles onto our dollar bills. "Use your Queer Money to buy things! We should be recognized by the mainstream as an economic force!"

Wow, that was easy. Now there are gay realty agencies and TV networks. We're unable to marry, but Republicans love us when we gentrify."

--Mike Albo on Pride in the Village Voice


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