Gloria Brame, Ph.D.

Vintage Ad: Can you handle the sexism?

Filed By Gloria Brame, Ph.D. | June 23, 2010 1:30 PM | comments

Filed in: Entertainment, Media, The Movement
Tags: female stereotypes, misogyny, sexism in media, sexist advertising, vintage ads, women's studies

From those same "good ole days" that some crusty bastards always reminisce about with fondness. You know, that happy time in America when women were too stupid to use a camera.

Fujica Camera ad

via flickr


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cornelius | June 23, 2010 3:25 PM

I wish you'd link to a high res version - I'd LOVE to read the copy

For more sexism:

http://books.google.com/books?id=qEEEAAAAMBAJ&printsec=frontcover&lr=&rview=1#v=onepage&q&f=false

This is the same issue of LIFE that has the "Homosexuality in America" article. There's a sexist ad just 3 pages in. "When there's no man around...Goodyear should be." Gosh, if she bothered her pretty, little head with changing the tire, why, she'd have to soil her new white gloves!

Lol, thanks for that link. It's amazing what "science" knew about homosexuality in 1964. All it takes is acne and a little awkwardness, and bam! That boy is gay! (Remember, lesbians don't count/exist.)

I posted this to Facebook and one of my friends left this comment I wanted to share:

"I have so much trouble even keeping my legs closed and supper on the the stove, and sometimes my husband hates my coffee - I can't possibly handle your man-gadgets!"