Bil Browning

Bad Advertising: Bearded Lady & Nonsensical Text

Filed By Bil Browning | July 09, 2010 4:00 PM | comments

Filed in: Media
Tags: bearded lady, doesn't make sense

Talk about bad advertising... I get that this poster is meant to be some sort of texting PSA, but what in the world does a bearded lady have to do with it? Worst of all, the text makes absolutely no sense at all when you put them together.

girl-with-beard.jpg

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Katherine S. | July 9, 2010 4:34 PM

I agree it's a mess and not likely to get any kind of coherent message across to the intended audience, but here's my interpretation: she's putting herself in his shoes, thinking about how he'll feel when he reads the message. Plus it's an edgy, eye-catching image that will make people stop and try to figure it out.

It's still a mess.

boywonder | July 9, 2010 5:20 PM

Apparently this is some message by LG for teens to think before they text. The concept is to ponder what you send and stroking the beard is supposed to be an iconic pose of contemplation.

Bill,

Apparently it's a print version of James Lipton's "Give it a Ponder" PSA's, examples of which can be seen here:

http://www.youtube.com/watch?v=x8H4CB6ok4E

It really only makes sense -- and is only funny, IMHO -- if you've seen the tv/web ads first. I guess they're trying to make them go Even More Viral by employing bus shelters? I don't know. These wacky youngsters and their new media. Whatever happened to just reading about it in Sassy?...(/weak joke)

I think that may be the point. They seem to be saying you should stop and read what you typed to see if it makes any sense. My question is, why is anyone making this effort? If someone sends text messages that don't make sense, the recipient can respond with, "what are you talking about?"

Don't we have more important PSAs to get out there? Perhaps something suggesting that people learn to spell? Or learn to punctuate? Perhaps some basics of grammar?

I was thinking the same thing: Aren't there better messages to get on PSA? Like "Don't text and drive"? People who do that are scary. Did people write letters while driving in the pre-electronic age?

A. J. Lopp | July 10, 2010 5:56 PM

Now Alex, you might be on to something! ... that might make a funny PSA --- the message is "You never felt like you had to text while driving before!" and the image is a secretary in the driver's seat of her car trying to hold an old-style Royal manual typewriter in her lap, an old pencil-style typewriter eraser behind one ear and holding a bottle of White-Out in her mouth ...

No? ... Well, it's just a thought ...

Finally, mainstream ads that include transmen as models. That guy is hot. I think his name is Drew. Transmen are usually invisible so mainstream inclusivity is a good thing. It's about time.