Gloria Brame, Ph.D.

Mad Menses: Vintage advertising

Filed By Gloria Brame, Ph.D. | July 13, 2010 4:30 PM | comments

Filed in: Entertainment, Living, The Movement
Tags: female stereotypes, menstrual period, menstruation, vintage ads, weird ad, women's health

Monthly blackouts from your period? What? On the other hand, dammit, why didn't I think of using that as an excuse when I got periodically dysfunctional from a margarita?

Menses

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Neat. You aroused my curiosity. I found out that this company's advertising was partly responsible for the government campaign for truth in advertising. Here is a site that includes pictures, including the pages of the directions booklet which came with the pills. You have to advance through the various pages by clicking on them at the bottom of the site.

--> http://www.mum.org/chiches.htm

This reminds me of the 50's and 60's, when tobacco companies advertised that smoking was good for your health. They would even show "doctors" smoking cigarettes.