Davina posted yesterday on that weird NOM video in which a woman accuses LGBT activists of standing in front of her. I'm a bit more skeptical about that video than she was, but we both agree that, either way, it's being used for rightwing propaganda.
Karen Ocamb posted another video NOM has put out from their tour that's standard-issue propaganda. It seems like half the point of this tour is to put out propaganda, which is probably why they're trying to keep press out of their rallies so they can control information.
I'm not sure this whiney approach will pay off for NOM. It's the general rightwing strategy against black people, which is in high-gear right now as everyone with an R after their name is wailing over obscure or made-up instances of discrimination against white people while completely ignoring rampant discrimination against black people.
But racism against black people in the US is significantly different from straight homophobia. Racism is usually based on stereotypes of violence and inferiority, and a general feeling that blacks are taking more than they're due and thus making life worse for white people. The strategy of saying that black people are angry and silencing/attacking poor, nice white people fits neatly into that larger narrative.
Homophobia, on the other hand, is largely based on disgust at various sex acts themselves, with a heavy dose of gender and lifestyle policing. There is substantial fear-mongering around gay men and children, as well as a general anxiety that if people don't fit in properly with various gender stereotypes and create appropriate families that society will fall apart, but actual violence? While I'm sure that NOM's die-hard fans like these sorts of videos because it makes them feel morally superior (notice the classic smarmy conservative asshole move in that video when the NOM staffer is shouting "Look at the tolerant side"), it's hard to see how this will gain traction with the population at large, especially considering how many other issues are distracting the right at the moment.
This is probably why the campaign against same-sex marriage gave up the fear-mongering around religious freedom in Maine and focused on the children while, just one year before, the campaign against same-sex marriage in California released ads on both. "Gay men will molest and lesbian women will confuse your children" resonates; "Angry queers will silence you" doesn't.