Today brings the release of the first of several web and tv ads on DADT from Servicemembers United's new lobbying arm - the Servicemembers United Action Fund.
When planning this project at SU, we wanted to make sure we weren't creating ads just for the sake of creating ads. Instead, we wanted to create a series of hard-hitting and compelling ads that show why repealing DADT will improve military readiness. Below is the first product of our labors. Ladies and gentlemen, Staff Sergeant - and former Army Bomb Disposal Technician - Brian Muller:
More after the jump
For this ad we focused on addressing the effects of open service and the impact of losing critical talent.
Today's opposition tends to either believe that open service would be detrimental to the oft-repeated concepts of unit cohesion, troop morale, and combat readiness; that it would be in the best interest of the military to hold off on repeal until after we've completed our current overseas obligations; or that the US should not move on repeal in Congress until after the Pentagon working group completes its review in December of this year.
The logic behind all three arguments is that open service would to some degree be detrimental to military readiness, that conflict and disarray would inevitably result. This video shows - and SU's subsequent videos will show - that the exact opposite is actually true.
We as a community sometimes have a tendency to focus on how horrible DADT is and how detrimental it is to the military's mission. While true, these points do not address or challenge the perspective that the existence of openly serving gays and lesbians will be damaging to the military too. The experiences of those who were able to successfully serve openly under DADT for a period of time - those like Brian - do address this fundamental opposition claim.
Again, this is the first in a series of ads. Please, pass this video around, spread the word. And check out the web ad campaign's homepage while you're at it.
We're not done fighting DADT, and neither should you be. See you next week.