Freedom to Marry announced a campaign Monday to spend $10 million on pro-marriage ads in the next three years. The first is not something that would persuade me, but I'm not the target audience.
I wrote something longer about how, with so many apparent needs in the community and with so little funding available for great ideas that would benefit lots of people, $10 million will be raised and spent on this. It's a lot of money to spend on this project, true, but it's not me or most of the people who read this site who'll decide how that money gets spent. The LGBT movement operates on the principles of supply and demand now, and the folks with money are demanding these sorts of campaigns so the folks who want careers in the movement are going supply them.
If you've got a problem with that, take it up with the way power is distributed in the US: