The ads themselves haven't been released yet, but the Bay Area Reporter is reporting that the city of San Francisco will start a campaign for the female condom (also known as the Reality condom) for men who have sex with men.
In 2009 the FDA approved a new version of the condom that was cheaper, thinner, and better-designed, and promoted it for use in vaginal sex. Such ads aren't likely to get men who have sex with men to use it since they might not know that it works for anal sex or how to use it (video after the jump - it's different from the other condoms you've met). Plus, if they keep on referring to it as the "female condom," it might make it hard to get men to use it.
That's only a year and a half after the new one was approved and over a decade after the old version was approved - you can feel the pressure to prevent an epidemic. My guess is that promoting the female condom will provide more protection than promoting, say, circumcision, but the latter gets debated back and forth and back and forth... while the former is forgotten.
It's not for everyone, some people will prefer it and some people will like the old-school condoms better, but the more effective choices for STD prevention there are out there, the better.