Alex Blaze

Manwich's Gender Fascist Commercials

Filed By Alex Blaze | April 08, 2011 12:00 PM | comments

Filed in: Media
Tags: masculinity, sandwich, violence

Teddy Partridge posted several Hunt's Manwich commercials at FireDogLake that show men acting gay and then getting hit in the face. Here's the one on musical theater:

This makes me think of those "Hungry Man" frozen dinners that have more fat and are bigger servings and how we weirdly associated eating badly with being masculine in our culture. It's just a bizarre association: women can eat terribly too and there are plenty of men who eat healthy. It doesn't seem like a gendered topic.

These commercials remind me of those Snickers commercials where men beat each other up for appearing gay since it's perfectly fine to be violent towards men who are feminine in any way. It's not new, it's not fresh, it's not edgy, and it's not funny. But marketing isn't about any of those things so there will be more ads like these.

The other two in the series are after the jump.

I'm not going to eating Hunt's Manwich. But that has little to do with these commercial; the average dumpster has food that's cleaner, healthier, and better tasting than that slop.


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Is it bad that I totally thought they were all funny even though I was supposed to be offended? Even after the first one, I knew what to expect and I still couldn't help but laugh.

Someone may now take my gay activist card.

Haha. I don't have mine anymore, so I can't revoke yours.

To be honest, I have pretty thick skin and also work in advertising in Europe. So I see sometimes where there are cultural misunderstandings and where something can be funny from one culture and offensive in another.

That said, these are not remotely funny to me. They are offensive to men of any sexuality, not to mention gay people of any gender. They definitely seem to be saying that violence against men who do not act "masculine" enough is not only ok but funny.

I can't believe any agency was stupid enough to create them

Om Kalthoum | April 9, 2011 12:33 PM

I don't even get it. Why are they holding a sandwich/manwich while talking about these "inappropriate" things?

On top of the obvious reason to dislike them, they're also ugly-looking commercials.

Jillian Weiland Jillian Weiland | April 10, 2011 3:51 AM

I'd find it much funnier to see a redneck type going about mudding with his coon dog in a dirty neon orange hoodie with a dip of tobacco in, getting interrupted with a quick slap by a female followed by a voice saying "get some class". I don't know what kind of product you could market with that, but it would much more hilarious than most of those commercials. I must admit, however, that the "I used to be a hot chick" one gave me a chuckle.

Jillian Weiland Jillian Weiland | April 10, 2011 3:51 AM

I'd find it much funnier to see a redneck type going about mudding with his coon dog in a dirty neon orange hoodie with a dip of tobacco in, getting interrupted with a quick slap by a female followed by a voice saying "get some class". I don't know what kind of product you could market with that, but it would much more hilarious than most of those commercials. I must admit, however, that the "I used to be a hot chick" one gave me a chuckle.

Gosh. And all this time I thought that Manwich was a "people food" treat for dogs.

Jillian Weiland Jillian Weiland | April 10, 2011 3:17 PM

Nah, that was dogwich, and many cans of it were sadly burned at the stake it in 18th century Salem Massachusetts.