I don't know if this diversity video from Target is actually supposed to be a response to the bad press they've been getting around LGBT issues lately, but it sure seems like it:
It's weird how much of this they seem to think is just about people's perception of them instead of about the substance of their actions. While they could simply promise not to donate to political campaigns (and follow-through) and stop trying to squash people's free speech rights, they seem to have come to the conclusion that the entire controversy is that some people believe that Target actually hates queers.
That's impossible. Target is a corporation, and corporations are value-less viruses. Their only concern is to increase profits and then use the money to increase profits next quarter. That's it. They aren't homophobic or gay-friendly or conservative or liberal anything unless they think appearing to be one of those things or advancing one of those agendas will help the bottom line.
The only message I'm seeing in that video is: "We're willing to sell anyone stuff to get their money! Don't you accept that as profound?" And why shouldn't they think people will be duped with advertising like that? They already believe that the only problem with their anti-worker, anti-LGBT, and anti-democratic contributions (stress on that "s" since everyone thinks the donations stopped after the outcry) was a PR error.
In the 90's entire brands that existed for nothing other than to enrich a small group of people at the expense of working people all over the globe were able to put racial minorities in their commercials or co-opt feminist language and claim to be progressive. When identity politics is reduced down to such superficial terms, a corporation can make people think that its agenda of consolidating wealth and power in the hands of people who tend to be white, male, and conservative is the exact opposite of what it is in reality.