As we head into our final days of pushing for gay marriage in New York, I wanted to take a moment to look at some of the metrics. Social media has been crucial in driving awareness and conversation around the importance of legalizing gay marriage in New York.
As noted in a previous post, New Yorkers United for Marriage is a coalition of major LGBT organizations, which includes Freedom to Marry, Marriage Equality New York, Human Rights Campaign, Log Cabin Republicans, and the Empire State Pride Agenda. This past spring, these organizations joined forces to ensure the passage of marriage equality legislation in New York State.
New Yorkers United for Marriage launched two video ads so far. According to YouTube, the first video has already garnered over 30,000 views, 3,000 LIKES on Facebook, and has been tweeted at least 103 times. The second video ad, which launched on Thursday last week, has been viewed over 8,500 times, has received over 940 LIKES and has been tweeted at least 43 times. You can view both video ads on New Yorkers United for Marriage's YouTube channel at NY4Marriage.
In addition, the first ad ran on television. I don't have access to the actual views from television, but I know it aired during Glee in New York. Because of this, I'm assuming that hundreds of thousands of people were exposed to the ad.
Twitter has been used to expand the conversation across the social Web. According to data I pulled from BackTweets, the hashtag Twitter counter that I use, #NY4M has been tweeted over 552 times and appeared in over 279,000 Twitter news feeds just in the past seven days. Now, that's not to say that 566,000 people actually saw a tweet with the #NY4M hashtag, but rather that it could have been seen up to 566,000 times had everyone been watching their news feeds at the time the tweets appeared.
Here's a snapshot from the BackTweets dashboard:
Don't Forget the Phone Banking
In addition to YouTube and Twitter, phone banking, which has been happening since last month and continues Monday - Thursday next week and a half, has proven to be a huge success. Hundreds of volunteers, and even some well-known figures, have been joining in on the phone banks. You can easily sign-up for one or more by clicking here.
Wait, There's More!
As we move into the final days, more organizations are coming forward to ask their following to do what they can to aid in the fight for gay marriage. Just the other day, Fight Back New York, announced that they were back and encouraged its followers to participate in the fight for gay marriage in New York.
"We know that you're in this fight to win and, in what we hope will be the final round, there are concrete ways that you can help the coalition push marriage across the finish line:
Speak up: Get involved with New Yorkers United for Marriage by visiting their website and contacting your state senator. With only a few weeks left, now is the time to let them hear directly from you.
Spread the word: Forward this email to anyone you know who cares about winning in New York. Post a message on Facebook. Even tweet about it, if the spirit catches you. We need to make sure we have everyone involved and doing what they can at this stage."
Let's Do This New York
We're in the final stretch in our quest to bring gay marriage to the floor before the legislative session ends on June 20. It's time for all of us to do something to help people, like me, to have the right to marry the person they love. Join me at a phone bank, send a tweet, make a call to my senator, make a call to YOUR senator, and encourage your friends to take action today.
Together, we can win this!
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