Yesterday Target released its own contribution to the "It Gets Better" project. The nearly nine-minute video features around a dozen Target "team members" who share their stories about being bullied in high school.
It's probable that the new video was orchestrated to deter the bad press Target's been receiving this year about its stance on LGBT issues, sparked by a large campaign donation to the anti-gay organization MN Forward last year. A "Diversity Video" the company released in April was also widely speculated to be a public relations move for Target.
It could also just be a sign that Target's "evolving" on LGBT issues, too. That'd be news, since as of three weeks ago, they were pretty much undecided on their feelings about the community.
Check out the video: