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Adam Polaski

News Corp Capitalizes on Marriage Equality with Mag

Filed By Adam Polaski | August 08, 2011 1:30 PM | comments

Filed in: Marriage Equality, Media
Tags: gay weddings, marriage equality, News Corps, Rupert Murdoch, same-sex marriage

WeddingMags.jpgA new magazine devoted to looking at weddings between same-sex couples will debut this September. The publication - Wedding Pride: The Magazine for Gay and Lesbian Wedding Planning - looks to cover the ins and outs of weddings and viewing the celebrations through the LGBT lens.

But the people providing the backing for the magazine may come as a surprise - it's being published by the CNG Publications, which is part of the Community Newspaper Group, which is owned by none other than News Corp, Rupert Murdoch's much-beleaguered media empire. Suffice it to say that ultra-conservative Murdoch and Co. don't have a glowing record of support for the LGBT community.

Two other News Corp properties, The New York Post and Fox News, have reported on marriage equality in New York with forced smiles - or, in the case of the Post, which said it would have voted "no" in New York - with a grimace.

Of course, none of that matters when there's money to be made - and money is the name of the game with the implementation of marriage equality in New York. The magazine's advertising prices are pretty steep. On Top has more:

While Wedding Pride will adopt CNG's hyper-local business model - an initial 35,000 run will likely remain confined to the gay-friendly communities of Chelsea, Park Slope, Fire Island, Montclair, South Orange and Asbury Park, gay blog Queerty.com notes - it most likely will be the group's most expensive ad buy with prices ranging from $850 for a quarter page ad to $5,400 for the first spread.

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