At the beginning of the summer, the National Organization for Marriage announced a lofty goal for the summer: to beef up its social media canvassing and attract 100,000 new followers on Facebook, Twitter, and through text message updates. The organization claimed to have a "generous donor" who planned on donating $1 to NOM for every new follower, fan, or sms subscriber.
NOM announced plans for the social media blitz back in June, saying it would run from June 24 until Sep. 1.
Of course, the campaign didn't go so well. In the past two months, NOM Watch's Jeremy Hooper calculated, the organization only managed to attract 163 new Twitter followers and 435 new Facebook "likes" (those numbers have risen since Hooper's blog post to 677 new Facebook "likes" since June and 206 new Twitter followers, totaling 883).
Earlier this week, the organization rebranded the campaign, acting like the June 24 start date had never existed. Now, they're calling it the August Marriage Challenge and claiming that the "generous donor" made the $100,000 bid for the month of August.
Of course, as Hooper pointed out earlier in the summer, NOM probably already has the $100,000 check in hand from the donor and this is either a publicity stunt or a way of shaking off the anti-NOM, pro-marriage equality social media users who clog NOM's wall with pro-equality messages. That doesn't make it any less funny that the organization, which has been officially designated a hate group by the Southern Poverty Law Center, has hardly been able to galvanize support on Facebook and Twitter - or that it's even pushing for Facebook support as if that translates to real support.
And it's especially funny given the recent claims that NOM has been creating astroturf support for itself on Facebook.