I've heard a lot about the increasing popularity of Klout, a tool to monitor your social influence across a variety of social platforms including Facebook, Twitter, and LinkedIn.
Klout is important because communication professionals like myself want to know how influential we are toward those who follow us and those we're influenced by. Prior to services like Klout, social communicators were left in the dark in determining whether or not our messages were being seen or heard.
To determine whether or not Klout is truly accurate, I thought I would take a look at what Klout had to say about me and my ability to influence.
According to Klout, my overall score for online influence is 48. Klout gives users a number based on 0-100. The higher the number, the more effective you are in influencing those who follow you across a variety of social media platforms. According to the Klout site in how your influence is measure, "The Klout score is highly correlated to clicks, comments and retweets."
According to Klout, I'm most influential about topics related to the LGBT community, which makes sense since a majority of my tweets have to do with policy changes and ways that people can get involved. Following the LGBT community, other topics I'm influential on include banking, gay, Albany, social media, Washington, and Barack Obama.
I'm not clear as to why banking comes up as my second most influential topic since I don't work in finance nor do I send out tweets related to the topic. Because of this, I question the validity of what Klout is measuring when it comes to topics you influence. I'm assuming it is a mixture of hashtags and keywords in the tweets.
The other topics Klout notes make sense.
Who I Influence
The people and organizations who are influenced by my tweets include Jim Swimm, Michael Crawford at Freedom to Marry, Empire State Pride Agenda, and media professional Leyla Farah.
All the people who I influence make sense because they are the ones who I most frequently engage with on Twitter or who ReTweet my content.
Who Influences Me
The people who influence my tweets include Slate, HRC, Julie Bolcer at The Advocate and, of course, The Bilerico Project.
I have no concerns about these either since these accounts are more often than not the ones who produce the tweets that I re-Tweet.
What Does it All Mean
There's a lot of skepticism surrounding whether or not measuring social influence really matters. Some feel it does while others would disagree. I'm still determining how I feel about Klout. I need to use the platform more before I can make a final assumption.
So tell me, what's your Klout score?
(Cross posted at Kraus Notes)
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