Bil Browning

Feel Good: Chipotle Pulls a Fast (Food) One

Filed By Bil Browning | September 02, 2011 9:00 AM | comments

Filed in: Living
Tags: Chipotle, fast food, McDonalds, worker exploitation

Awww... A feel-good liberal ad touting the goodness of farm-fresh meat at Chipotle's. No factory pigs here, folks! They love them so much they've even got bacon in the beans (although they don't tell you that on the menu).

Yes, their former corporate owner, McDonald's, is the biggest factory farmed meat consumer in the nation. They've broken up now. There's nothing to see here, just a little exploitation of immigrant workers.

Watch the damn ad, people. It's got Willy Nelson singing a Coldplay song! With animation! Feel good, dammit. Feel good.

(Hat tip to JMG for the video)


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Wow, how do they expect anybody to watch this and not be critical? They must have very low expectations from their customer base.

I don't think I've ever had Mexican food without meat in some form or fashion in it. I'd like to think the meat products come from fresh air and green pastures, but unless I buy it from the farmer I don't hold out much hope.

The former employees can't substanciate their right to work in the US and they want an apology from an employer to whom they misrepresented the elegibilty for employment? The individuals who worked are undoubtedly owed their back pay and overtime. If someone was profiled and terminated without being allowed to verify their eligibility they would have I think a case to press. Yes we need immigration reform. Yes we need some sort of path to legal residence. What is Chipotle or any other employer supposed to do in the face of increased scrutiny by U.S. ICE in the mean time?

So, a company that hasn't been affiliated with McDonald's for 5 years touts that its pigs are farm-raised and also fires workers who cannot prove they are legally allowed to work in the US? Good for Chipotle! Wake me up when you have real news.

Did I miss something? I didn't see anything in the video that indicates the farm workers are Mexican.

Is the bigotry against alien farm workers in the video ... or in the eye of the beholder?