As the LGBT online world continues to refocus, consolidate, and reorganize, longtime queer news site 365gay.com has become the latest casualty. Editor-In-Chief Jennifer Vanasco brings us the details:
Some of you have been reading since 365gay was started as a Canadian publication in the 1990s. Some of you have been reading since Logo took over, in 2006. Some of you are newer - last year, last month, last week.
Now, it's coming to an end.
September 30 will be our last day of operations. Logo has shifted its online strategy and so the site is closing and I am moving on to other things.
365gay.com is one of the many corporate-owned sites that have also struggled financially as the economy continues to flounder. LGBT social media site connexion.org recently announced it will be closing up shop on Sept 14.
When I complain about the trouble large-scale popular independent bloggers are having lately, keep in mind that these corporate sites have more ability to attract advertisers and financial backing than we do. Pam's House Blend was forced to consolidate with FireDogLake to relieve pressure from owner Pam Spaulding; I'm the only full-time editor left here at Bilerico Project. Some other site owners are quietly discussing further changes that will shrink the LGBT online media even more.
Interestingly enough, the sites that seem to be having problems most are those who do original reporting and long-form opinion or analysis pieces while short-form bloggers who clip quotes from other sources and include a basic rewrite of some facts or a witty remark continue to grow readership and attract advertisers. I'd be interested to hear Projectors' thoughts on why the trend is happening and where it'll end.