Adam Polaski

New Marriage Equality PSA Debuts in Australia

Filed By Adam Polaski | October 02, 2011 4:30 PM | comments

Filed in: Marriage Equality, The Movement
Tags: Australia, I Do, marriage equality, petition

This week an Australian LGBT advocacy organization, "I Do," launched a PSA promoting marriage equality in the country. It's a sweet, statistics-filled piece that makes the case for a supportive, gay-friendly Australia. Check it out.

The video blitz comes paired with an online petition to woo more marriage equality supporters. The petition on the "IDo.org" website reads:

Not allowing same-sex couples to marry denies them and their families legal equality and perpetuates discrimination and prejudice.

The overwhelming majority of Australians support full marriage equality and it is the right thing to do.

Marriage matters: amend the Commonwealth Marriage Act so that same-sex partners can be wed.


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Om Kalthoum | October 2, 2011 8:07 PM

A couple of the things that appealed to me about this PSA:

-The dynamic, visually-interesting pie chart.
-At the close of the piece, an older bloke you'd expect to see at a pub rather than in a gay equality ad.

In fact, this is rather a difference between the PSA we discussed recently made in New York which featured slick-looking folks. In the Aussie ad, the people looked "real," some even on the cusp of being a bit awkward. It all worked nicely, I think.

If I am not mistaken, Carl Katter, listed as 'Brother', is specifically the brother of Bob Katter, a social conservative politician here in Queensland. Bob has a not insignificant backing, though my understanding is that it is less about his social views than his (also very conservative) views on things like ethanol subsidies and climate change. He advocates pretty strongly for things that the rural QLD agriculture community cares about.

Outside of his constituency, he's often called 'Mad Katter' and considered a bit of a kook, but he's a kook with a strong backing and very very conservative views. Carl deserves a lot more recognition than he gets for being as out and vocal as he is as the brother of someone like Bob. It would be a bit if Sarah Palin's gay brother came out and campaigned against her. :P

It is a great ad, and while I had not heard of I Do before, I will be looking them up now certainly!