I'm still shocked that no one in the United States thought of this business model. A new restaurant in South Korea is turning the Hooters "sex sells" theme on its head by offering female customers a bevy of hot waiters in a space designed to look like a construction site.
When you walk in, the first thing that catches the eye is the open loft structure and the cool factory-like interior design, which won the Reddot Design Award -- one of the world's three biggest design awards -- this past October.
The next thing you see is macho slogan of "wipe and tighten and oil!" lettered on the wall in Korean.
The wall next to the cashier is papered with napkins where customers have jotted little notes about their visit. "Dear hot waiter, please marry me!" reads one.
There are also a few entries that might have caused lawsuits if men had addressed them to waitresses.
The restaurant owners acknowledge the Hooters style business model, but insist there's a big difference too. "We don't discriminately hire staff based on their looks but we are focusing on hiring those with energy and masculinity. We agree to some extent about the comparison to Hooters. But we exhibit higher quality dishes, friendlier service and trendier design," they say.