"Any decision of this type or magnitude has be made with great thoughtfulness and I would assure you that a senior team at Starbucks discussed this. To be very candid with you, this was not something that was a difficult decision for us and we did share this with the board as well. [snip] We made that decision, in our view, through the lens of humanity and being the kind of company that embraces diversity."
-- Starbucks CEO Howard Shultz directly answering NOM's hissy fit in front of shareholders. The corporation endorsed Washington state's recently passed marriage equality legislation.