Bil Browning

Washington's First Statewide Ad Is Another Heterosexual Snoozefest

Filed By Bil Browning | September 12, 2012 2:30 PM | comments

Filed in: Marriage Equality, Politics, The Movement
Tags: coming out of the closet, gay marriage, lessons learned, marriage equality, same-sex marriage, television commercials, Washington United for Marriage

Washington has their first statewide TV ad on the air starting today and it's another heterosexual snoozefest. But, hey, at least this time they actually show a lesbian! For 3 seconds.

I know this is an old argument. Should ads for marriage equality primarily focus on actual honest-to-gosh real life gay and lesbian people/couples? Or should they be chockful of grandmas and fathers and sisters and second cousins twice removed talking about how much they love their gay relative and want them to be happy?

Personally, I'm sick of seeing super happy straight couples with their arms around each other telling other straight people what marriage means. Fuck that. Let's hear it from the people who actually want to get married and hear what it means to them.

It boils down to this for me: The whole point of coming out was to show people that the LGBT people they deal with on an everyday basis aren't monsters or pedophiles or three-headed dragons. Instead, we're just as good as they are and remarkably normal Americans like the majority of straight people. It's been the most successful aspect of the modern LGBT rights movement.

So why do allow pollsters and marketing flacks to decide that it's okay to hide our faces in the television closet when it comes time to fight for our own rights?


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