The Boston Beer Company, makers of the famous Samuel Adams brand, announced today that they're withdrawing their sponsorship of Boston's St. Patrick's Day Parade because the march excludes openly LGBT people and organizations.
The company said in a statement:
"We have been participating in the South Boston St. Patrick's Day Parade for nearly a decade and have also supported the St. Patrick's Day breakfast year after year. We've done so because of the rich history of the event and to support veterans who have done so much for this country.
We were hopeful that both sides of this issue would be able to come to an agreement that would allow everyone, regardless of orientation, to participate in the parade. But given the current status of the negotiations, we realize this may not be possible.
We share these sentiments with Mayor Walsh, Congressman Lynch and others and therefore we will not participate in this year's parade. We will continue to support Senator Linda Dorcena Forry and her St. Patrick's Day breakfast. We wish her all the best in her historic stewardship of this tradition."
Way to go, Boston Beer Company! Thanks for doing the right thing -- I think I'll throw back a cold Samuel Adams today in your honor.
Here's the company's Facebook page in case you feel like saying thanks.