Last month, Honey Maid graham crackers launched a heartwarming new ad campaign called "This Is Wholesome" that highlighted several different kinds of families, including an interracial couple, a single dad, and a gay couple.
Of course, the campaign triggered an intense homophobic backlash. The anti-gay group One Million Moms said that Honey Maid and its parent company, Nabisco, "should be ashamed of themselves" for their "attempt to normalize sin." Conservative talk show host Janet Mefferd slammed Honey Maid for joining what she called "the constant onslaught from the Gay Propaganda Machine." And conservative, anti-LGBT social media users heaped abuse on the company on Facebook and Twitter.
But instead of simply ignoring the haters, as most companies do, Honey Maid confronts them head-on in a new ad released today. The spot forcefully defends the company's decision to include and affirm the wholesomeness of LGBT families and beautifully turns the bigots' messages of hate into an expression of love.
"On March 10, 2014 Honey Maid launched 'This Is Wholesome,' a commercial that celebrates all families. Some people didn't agree with our message," the video says, displaying screenshots of abusive responses the company received. "So we asked two artists to take the negative comments and turn them into something else."
See what they created, after the jump.