This may be the weirdest thing you'll see all day.
The United Nations Children's Fund (UNICEF) is launching a major new campaign called "Take Poo to the Loo" (Facebook, Twitter) that's designed to cut down on public defecation in India.
The centerpiece of the campaign is a rather surreal music video titled "Poo Party." Gawker calls it "an animated fever nightmare," but I actually find it both fabulously awkward and totally catchy.
The song, written by electronic performer Shri (composer of the theme song for Life of Pi), features a pulsing techno beat, toilet sounds, ample utterances of potty words like "shit" and "poo," and an unforgettable chorus: "Take your poo to the loo-oo-oo, take your poo to the loo-oo-oo."
It stars Mr. Poo, who is, of course, a dancing dollop of excrement.
I dare you not to get this song stuck in your head for the rest of the day. Watch, after the jump.
While the song is obviously intended to be humorous, India's poop problem is no laughing matter. According to UNICEF, over half the people in India defecate outside every day:
Some 620 million people across India defecate outside, the largest number world-wide. About 70% of rural Indians don't use toilets, and 28 million children have no toilet facilities in school, according to Unicef. It is common practice for India's mothers to dispose of their children's waste in the open...
Open defecation is a serious public-health problem. It can expose people to diseases such as polio, giardiasis, hepatitis A and infectious diarrhea. In 2012, nearly a quarter of all young children who died of diarrhea world-wide were Indian. Constant exposure to fecal germs can also lead to stunted growth, a condition afflicting some 61 million Indian children.
And as the video points out, it's also a nuisance that looks, well, like shit; the Hindi lyrics reportedly refer to famous landmarks in India that campaigners want to keep poo-free.
India's population dumps more than 143 million pounds of solid human waste in public every day.