Bil Browning

Holiday Shopping: Creepy underwear ad

Filed By Bil Browning | November 26, 2010 12:00 PM | comments

Filed in: Media
Tags: Brazilian underwear, creepy underwear ad, men's underwear

Is it just me or is this D'uomo ad sending a completely different message than the one intended? At least he's not wearing a priest's collar with those striped trunks! I'm sure it's just cultural differences, but this creepy Brazilian underwear ad wouldn't fly as well in America. (Just so we're clear though, I'd hide under his tree. Even though it looks like the pouch of those skivvies have sunk in instead of poking out, he's got really nice legs!)


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Aww Bil, I'll bet I could make his shorts change shape. This guy is obviously not your type. :)

I dunno. a hot guy spying on one of Santa's elves is creepy, but so are talking baby commercials.

I don't think that's an elf.

Dads take it in the chin again in another "men and children together are creepy/sexy" take on an underwear ad.

Sometimes you sound like the Family Research Council.

Leigh Anne, I agree that men, as a group, have been unfairly demonized as latent sexual predators just waiting for an opportunity to rape.

However, a Google search of the company name for this underwear turns up many websites which share the impression that the ad is very creepy. Perhaps Bilerico could have challenged the meme that is triggering the "ew, creepy!" reaction that so many feel (including myself) on first looking at the ad. But I am not sure that Bilerico has a responsibility to carry water for a Brazilian underwear company. They created the problem for themselves. A less edgy ad would have been prudent, and probably more effective.

I didn't think I'd see the day when someone on Bilerico argued for prudence.

But it's this same "ew, creepy" reaction that has many worrying about two men raising kids, men getting custody of their own kids, men having unsupervised visitation with young kids -- or even teaching in elementary school.

I'm not worried about the underwear company.

But I am worried about the "don't you see it?" reactions.