Leone Kraus

A Look at #NY4M & Other Social Metrics

Filed By Leone Kraus | June 13, 2011 4:00 PM | comments

Filed in: Marriage Equality, Media
Tags: Fight Back New York, New York gay marriage, New Yorkers United for Marriage

As we head into our final days of pushing for gay marriage in New York, I wanted to take Thumbnail image for Leone&Partner.jpg a moment to look at some of the metrics. Social media has been crucial in driving awareness and conversation around the importance of legalizing gay marriage in New York.

As noted in a previous post, New Yorkers United for Marriage is a coalition of major LGBT organizations, which includes Freedom to Marry, Marriage Equality New York, Human Rights Campaign, Log Cabin Republicans, and the Empire State Pride Agenda. This past spring, these organizations joined forces to ensure the passage of marriage equality legislation in New York State.

Video Ads

New Yorkers United for Marriage launched two video ads so far. According to YouTube, the first video has already garnered over 30,000 views, 3,000 LIKES on Facebook, and has been tweeted at least 103 times. The second video ad, which launched on Thursday last week, has been viewed over 8,500 times, has received over 940 LIKES and has been tweeted at least 43 times. You can view both video ads on New Yorkers United for Marriage's YouTube channel at NY4Marriage.

In addition, the first ad ran on television. I don't have access to the actual views from television, but I know it aired during Glee in New York. Because of this, I'm assuming that hundreds of thousands of people were exposed to the ad.


Twitter has been used to expand the conversation across the social Web. According to data I pulled from BackTweets, the hashtag Twitter counter that I use, #NY4M has been tweeted over 552 times and appeared in over 279,000 Twitter news feeds just in the past seven days. Now, that's not to say that 566,000 people actually saw a tweet with the #NY4M hashtag, but rather that it could have been seen up to 566,000 times had everyone been watching their news feeds at the time the tweets appeared.

Here's a snapshot from the BackTweets dashboard:

Don't Forget the Phone Banking

In addition to YouTube and Twitter, phone banking, which has been happening since last month and continues Monday - Thursday next week and a half, has proven to be a huge success. Hundreds of volunteers, and even some well-known figures, have been joining in on the phone banks. You can easily sign-up for one or more by clicking here.

Wait, There's More!

As we move into the final days, more organizations are coming forward to ask their following to do what they can to aid in the fight for gay marriage. Just the other day, Fight Back New York, announced that they were back and encouraged its followers to participate in the fight for gay marriage in New York.

"We know that you're in this fight to win and, in what we hope will be the final round, there are concrete ways that you can help the coalition push marriage across the finish line:
  • Speak up: Get involved with New Yorkers United for Marriage by visiting their website and contacting your state senator. With only a few weeks left, now is the time to let them hear directly from you.
  • Spread the word: Forward this email to anyone you know who cares about winning in New York. Post a message on Facebook. Even tweet about it, if the spirit catches you. We need to make sure we have everyone involved and doing what they can at this stage."
  • Let's Do This New York

    We're in the final stretch in our quest to bring gay marriage to the floor before the legislative session ends on June 20. It's time for all of us to do something to help people, like me, to have the right to marry the person they love. Join me at a phone bank, send a tweet, make a call to my senator, make a call to YOUR senator, and encourage your friends to take action today.

    Together, we can win this!

    Like me on Facebook. Follow me on Twitter. Join me on The Bilerico Project

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    Excellent, Looking forward to seeing all of this energy focused on trans inclusion in the state's employment and housing protections once marriage passes... because, hey, it's not like something like that didn't happen in 2001, am I right?

    Seriously, while I like the ability to marry my fiancee legally, I'd like both of us to not be arbitrarily fired for being trans just a little bit more.

    Now Valerie, I'm sure the odd silence about GENDA is because of all the concentration going into passing this legislation.

    You are in NY right? Perhaps you can confirm/deny two things I've heard from trans women who live in the state.

    1) GENDA was introduced this year because the LGB was afraid of "appearing to be selfish".

    2) There has been little movement to even mobilize the trans communities to get behind the bill, and almost ZERO to even get the word out to the cis LGB that the bill was even introduced.

    last I heard GENDA mentioned was at some rally/ lobby day a few months ago where the two issues were glued together.

    Gwendolyn | June 14, 2011 9:29 AM

    It appears that once again the LGB community is more concerned with getting additional 'rights' and 'privileges' for themselves and leaving the T portion of the "community" eating their dust. The NY transgender community is still fighting to gain basic civil rights while the LGB ignores their plight and goes questing for their ultimate goal. It's true that if the marriage bill is passed, T folks will be allowed to marry the person the love no matter what sex. However, they can and will be subject to the denial of housing, employment and access to places of public accommodation in most of the state of NY. Oh right, incrementalism! Which in this case means everything for the LGB folks and nothing for the t community. Just look at the money and effort being put into the fight for the marriage bill and look at what's being done for GENDA! The marriage bill receives huge amounts of money and support from state and national organizations while GENDA is treated as some little backwater affair! If the marriage bill passes and GENDA remains on the docket folks who are expecting the LGB folks to start putting the same amount of effort into passing GENDA are barking up the wrong tree. Oh yes, there may be some support from LGB folks, but as a whole, expect the national organizations to go onto another state or another LGB issue. Being an ally of the LGB community usually means someone who supports them while getting crumbs at best as support from them. As things stand now all the t community can, do besides continuing the fight without much support from its "allies" is hope for the best, expect the worse!

    Marriage Equality NOT Gay Marriage. Gay marriage is prejudicial, and unless this is a site devoted exclusively to gay and lesbian people, then the term is really not warranted. We are fighting for equal opportunity in marriage -- not an exclusive privilege being granted to gay people.

    Remember, Same-sex does NOT equal gay. There are a myriad of sexualities being represented within the scope of marriage equality.

    Within the past year, most publications have already made the change-over. I hope journalists at Bilerico do the same.


    Sorry! That comment was intended as a general reply to this article.

    On your point, I couldn't agree more. The queer space is remarkably homo-centric. Perhaps it finally is time for the under-represented sexualities and genders to finally take the lead and advocate for themselves.

    As it stands, LGBT is colloquially synonymous with gay and lesbian (even though historically, as we know queer rights were primarily led by the lesbian faction). There is rarely space made for bisexual and pansexual inclusion, they are an afterthought that gains representation indirectly and purely by happenstance. And transgender people are then further tacked on just to give the illusion of inclusiveness and, quite thanklessly, to gain the added political support.

    Perhaps it is finally time to separate from the "union" and stand on our own principles instead of persistently catering to the gay agenda.


    @LaughrioT and Gwendolyn:

    I have a couple of questions for you. These may sound sarcastic, but I don't mean them that way, I am truly curious. I have asked these questions many times before and never gotten an answer.

    First, why should cis-LGB ppl care about trans ppl and work toward trans rights?

    Second, what do cis-LGB ppl gain from working for trans rights, other than doing the right thing, and not wanting to live in an unjust society, much as white ppl helped with civil rights for black ppl?

    Though it wasnt directed to me I hope it's ok if I offer an attempt at an answer?

    One big thing I thing cis-GLBs have to gain from trans rights is added protection. Just as trans people wouldn't be in danger of having their marriages revoked if gay marriage was legal, butch lesbians and femme gay men and other such gender-nonconformers would be protected by laws protecting gender identity and expression. People who aren't trans still occasionally get caught by transphobia if they don't perform gender to the "correct" expectation, and as gay rights are more and more protected, the more bigots will try to use the lack of gender protection against gay people.

    Plus, as you said, it's the right thing to do.

    Well, it's fine with me, though we are massively derailing this thread.

    Personally, though, I am interested in what anyone thinks about this, trans or cis.

    You raise very good questions. And frankly, I don't know if there is a "definitive answer." But as a trans and bi individual, here's my take.

    The marginalization of trans people suggests not merely an imbalance in the queer space, but a markedly deleterious grudge toward another minority group. As I see it, a significant change to the social order is a prerequisite to addressing the question of "Why should they care?"

    To put it more clearly, if trans people are viewed as subordinate and the motivation for our inclusion is purely political, then the concern for our welfare is not genuine. We are being "used" to give the appearance of equality. While that might provide advantages to both groups politically and legally (as historically lesser-empowered groups at odds have worked together for a mutually beneficial cause) we still are not SOCIALLY equals.

    Please feel free to share your viewpoints.


    carol, this is totally serious and not a bit of sarcasm. The question I have to ask myself is why should I care about cis LGB rights. I mean I do, and I advocate as I can to the best of my abilities - but it is simply because it is the right thing to do.

    As far as the LG's relationship to the T. My position is far less popular and I only ever get angry comments from cis LGB people when I give my reasons... it tends to be long and deals with the ways L/G academics were using trans identities to gain (and ultimately succeed) in establishing an historical context for G/L identities. It then goes into the handy and ever-present option of removing trans people from political gains, with the theory that our continued inclusion with the LGB is to serve a singular purpose in legislative strategies. From my position, the cis LG has far more to gain from the inclusion of the rest of the alphabet then the other way around.

    Thx, laugh.

    "The question I have to ask myself is why should I care about cis LGB rights."

    Mmmm, have asked myself that, and answered it pretty completely to my satisfaction.