Leone Kraus

What's Your Klout Score?

Filed By Leone Kraus | August 09, 2011 1:30 PM | comments

Filed in: Media
Tags: Facebook, Freedom to Marry, Klout, Klout Score, LGBT, Michael Crawford, Slate, Social Media, social media influence, Social Media Influence, Twitter

Kloutlogo.jpgI've heard a lot about the increasing popularity of Klout, a tool to monitor your social influence across a variety of social platforms including Facebook, Twitter, and LinkedIn.

Klout is important because communication professionals like myself want to know how influential we are toward those who follow us and those we're influenced by. Prior to services like Klout, social communicators were left in the dark in determining whether or not our messages were being seen or heard.

To determine whether or not Klout is truly accurate, I thought I would take a look at what Klout had to say about me and my ability to influence.

Klout Score

According to Klout, my overall score for online influence is 48. Klout gives users a number based on 0-100. The higher the number, the more effective you are in influencing those who follow you across a variety of social media platforms. According to the Klout site in how your influence is measure, "The Klout score is highly correlated to clicks, comments and retweets."

Influential Topics

According to Klout, I'm most influential about topics related to the LGBT community, which makes sense since a majority of my tweets have to do with policy changes and ways that people can get involved. Following the LGBT community, other topics I'm influential on include banking, gay, Albany, social media, Washington, and Barack Obama.

I'm not clear as to why banking comes up as my second most influential topic since I don't work in finance nor do I send out tweets related to the topic. Because of this, I question the validity of what Klout is measuring when it comes to topics you influence. I'm assuming it is a mixture of hashtags and keywords in the tweets.

The other topics Klout notes make sense.

Who I Influence

The people and organizations who are influenced by my tweets include Jim Swimm, Michael Crawford at Freedom to Marry, Empire State Pride Agenda, and media professional Leyla Farah.

All the people who I influence make sense because they are the ones who I most frequently engage with on Twitter or who ReTweet my content.

Who Influences Me

The people who influence my tweets include Slate, HRC, Julie Bolcer at The Advocate and, of course, The Bilerico Project.

I have no concerns about these either since these accounts are more often than not the ones who produce the tweets that I re-Tweet.

What Does it All Mean

There's a lot of skepticism surrounding whether or not measuring social influence really matters. Some feel it does while others would disagree. I'm still determining how I feel about Klout. I need to use the platform more before I can make a final assumption.

So tell me, what's your Klout score?

(Cross posted at Kraus Notes)

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Thanks, Leone, I'm glad to learn I'm not the only one fascinated by Klout.

I have been on Twitter quite a bit lately, and I've also been watching my Klout score. One thing I've noticed is that it is fairly easy to move your Klout score upward if it starts out very low, but as it gets higher it also gets harder to increase. Also, it is sobering to check out the Klout score of some very well known people -- most of the biggest names one can think of are in the 80's (and of course, not everyone is even signed up for Twitter), and the only one I picked at random and it happened to be higher than 90 was @ladygaga (at 92). For comparison, @barackobama is only 89 -- now how more influential can you get than to be POTUS, the supposed Leader of the Free World? @oprah is 82, and @billgates is a mere 75. That is sobering, and causes me to realize that even if I ever write that New York Times bestseller or win that Pulitzer I've daydreamed about, I'm not likely to have a Klout score any higher than somewhere in the 50's.

I'm not going to state my Klout score here. First of all, it is still changing too fast for me to nail it down, and secondly, it's too easy for anyone to go to klout.com on their own and check AJ's score de jour. Why should I risk appearing to be bragging if the reader's score is less, and why should I risk being looked down on if your score is higher?

However, I will invite everyone to follow me on Twitter at @ajlopp. Now, let's all sing like the birdies sing! Tweet, tweet, tweet, tweet, tweet!